Regional Marketing Specialist

Summary

Join Lodgify, a fast-growing vacation rental software company, as a Regional Marketing Specialist to lead marketing efforts in North America. This pivotal role involves adapting the global marketing strategy to the U.S. market, driving regional growth through innovative campaigns and strategic partnerships. You will be responsible for planning and executing multichannel marketing campaigns, conducting market research, managing budgets, collaborating with cross-functional teams, and building relationships with key stakeholders. Success in this role requires proven experience in regional marketing, a deep understanding of the U.S. vacation rental market, and strong digital marketing skills. Lodgify offers a dynamic work environment and a comprehensive benefits package.

Requirements

• 3–5 years of experience in regional marketing or similar roles; experience in the short-term rental industry is highly preferred. Alternatively, experience in travel tech or SaaS marketing will also be positively valued
• Deep understanding of the U.S. vacation rental or short-term rental market dynamics, rules and regulations, and key stakeholders
• Proven record in developing and executing successful regional marketing strategies tailored to specific markets like the United States
• Strong proficiency in digital marketing tools like Google Ads, Meta Ads (Facebook/Instagram), HubSpot (or similar CRM platforms), WordPress (or similar CMS platforms), and email tools
• Excellent analytical and reporting skills with experience using tools like Tableau or Google Analytics to track KPIs and inform decision-making
• Exceptional written and verbal communication skills with the ability to adapt messaging for diverse audiences within the U.S. market while maintaining brand voice
• Experience managing budgets effectively and negotiating with vendors/agencies for optimal value
• Demonstrated ability to build strong relationships with key stakeholders such as influencers, associations, or local partners in the U.S. hospitality industry
• Fluency in English is required

Responsibilities

• Develop and execute tailored regional marketing strategies aligned with Lodgify's global objectives and United States-specific goals
• Plan and manage multichannel campaigns (content, email, PPC, social media) optimized for U.S. audiences to generate high-quality leads
• Conduct in-depth market research and competitor analysis to understand customer preferences, industry trends, and competitive positioning in the U.S. market
• Work closely with our Performance team to manage and allocate regional marketing budgets to maximize ROI while staying within OPEX constraints
• Collaborate with content teams to localize blog posts, guides, and marketing materials that resonate with American audiences while maintaining brand consistency
• Build and nurture partnerships with local influencers, hospitality associations, tourism boards, and media outlets to expand Lodgify's presence in the U.S. market
• Organize and represent Lodgify at regional events such as trade shows, webinars, and workshops tailored to short-term rental owners in the U.S
• Monitor campaign performance metrics (e.g., lead generation, CAC, ROI) using tools like Tableau or Google Analytics and provide actionable insights to stakeholders
• Work closely with cross-functional teams (sales, product, content) to ensure seamless execution of U.S.-specific marketing initiatives
• Incorporate customer feedback from U.S. based users into marketing efforts and advocate for region-specific product enhancements with internal teams

Preferred Qualifications

• Experience working in the vacation rental or hospitality technology sector within the U.S. market specifically
• Familiarity with tools like Tableau for creating impactful reports or HubSpot/Salesforce for CRM management
• Knowledge of emerging trends in the U.S. short-term rental industry and expertise in PLG (Product-Led Growth) strategies

Benefits

• The freedom to work from home any day that works for you
• Enjoy 25 working days of paid vacation and Jornada Intensiva in August
• Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too)
• Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller’s prepared dishes to level up your mealtime!
• Flexible Remuneration options for your transportation needs
• Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment
• Free Spanish classes
• Boost your earning potential with our referral program that offers paid compensation
• Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!
• Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities