Marketing Specialist

Summary

Join SOLPLANET's dynamic team as a Marketing Specialist for Turkey and the Middle East! You will be responsible for developing and executing marketing strategies, managing local websites and social media, and collaborating with various stakeholders to achieve growth targets. This role requires strong communication, analytical, and project management skills, along with experience in budget management and CRM systems. You will report to both the Country Manager MENA and the Global Solplanet Marketing Director, working within a matrix structure. The position offers a fully remote work environment, opportunities for professional growth, and the chance to contribute to a rapidly expanding company in the renewable energy sector. You'll be part of an international team, fostering collaboration and a value-driven culture.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3–5 years of professional experience in marketing, with an overarching perspective and experience in several subareas of Marketing
• Demonstrated ability to own the marketing responsibility for various local markets and work collaboratively with local sales and central marketing teams to drive unified marketing efforts
• Experience in budget management and optimizing marketing spending for maximum ROI
• Strong communication and presentation skills, with the ability to engage stakeholders at all levels
• Proven experience in building and maintaining relationships with local media, agencies, and other external partners
• Experience in the use of CRM systems such as HubSpot (or similar platforms) for lead management, campaign execution, and performance reporting
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies
• Excellent written and verbal communication skills, with the ability to create compelling content tailored to various channels
• Experience collaborating with cross-functional teams
• Fluency in Turkish and English
• Interest in the solar energy industry

Responsibilities

• Elaborate, in alignment with the respective Country Manager, a Marketing Strategy translated into a Marketing Plan and the implementation of activities that support the achievement of the set growth targets
• Liaise with local media to build and maintain strong relationships, while working to secure media presence by creating compelling content pieces such as press releases, interviews, and advertorials that generate interest and enhance the brand's visibility
• Manage the local websites to ensure up-to-date content
• Own the SEO content strategy and ensure the implementation of a content roadmap that enhances search engine visibility and drives organic traffic
• Elaborate and implement the local training roadmap that covers webinars, training events, and Roadshow bus activities
• Own and coordinate with the support of the global exhibitions team the Solplanet presence at local trade shows as well as the participation at industry events
• Ensure a good relationship with the distributors and installers network by enhancing collaboration on joint activities
• Manage and localize the documentation portfolio for the Nordic countries covering both technical and commercial documentation as well as case studies as part of the local referral marketing strategy
• Track performance of all marketing activities and local channels, and identify areas for optimization, driving a continuous improvement and learning process
• Manage community engagement and Marketing Qualified Leads (MQL) within the CRM, ensuring timely follow-up by the responsible sales team
• Plan, steer and control of local marketing budgets for the four countries. Coordinate the alignment and request of monthly and quarterly budgets within the context of the yearly budget framework
• Participate in cross-country projects and learning sessions, sharing best practices and insights across regional teams

Preferred Qualifications

Prior work experience in a PV-related industry

Benefits

• An International Team Environment
• Ownership and Impact
• Flexible Work Setup
• Value-Driven Culture
• A Multi-Cultural Workplace
• Professional Growth Opportunities
• Be Part of a Growing Industry