Product Marketing Specialist

Summary

Join HyperionDev, a leading provider of accelerated tech education, as a Product Marketing Specialist. You will contribute to developing and executing marketing strategies, creating engaging content, and optimizing campaign performance. This role involves collaborating with various teams, analyzing market trends, and tracking key metrics. The ideal candidate possesses a marketing degree, 2+ years of experience, and strong communication skills. HyperionDev offers a hybrid work environment, opportunities to learn new tech skills, and the chance to work with top leaders in the edtech industry.

Requirements

• Diploma or degree in Marketing, Business, or Communications
• 2+ years of experience in marketing, preferably in digital or product marketing
• Basic knowledge of digital marketing strategies and content management
• Strong writing and communication skills
• Familiarity with social media marketing and SEO principles
• Ability to manage multiple projects and collaborate across teams

Responsibilities

• Work with the Product Marketing Managers and assist in developing and executing marketing strategies to enhance product positioning
• Support go-to-market plans for new product launches and new regions
• Create and manage marketing content, ensuring alignment with brand guidelines
• Analyze customer insights and market trends to refine messaging and campaigns
• Collaborate with design, sales, and product teams to develop engaging marketing collateral
• Monitor and optimize content performance across multiple channels, including social media and SEO
• Support stakeholder communication, including university partners and external agencies
• Own key tactical initiatives like webinars, newsletters, referral programmes, discount campaigns, and related tactics that may be assigned
• Track and report on key performance metrics to measure the effectiveness of campaigns

Preferred Qualifications

• Experience in marketing education-related products
• Familiarity with project management tools like Trello or Asana
• Understanding of marketing analytics and reporting
• Exposure to website content management and basic design tools (Canva, WordPress)

Benefits

• Hybrid work : We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
• Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps
• Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it