Regional Sales Manager

Summary

Join Once Upon A Farm as a Regional Sales Manager and drive sales growth within the Central and West regions. You will oversee sales activities for grocery retailers, develop and implement retailer programs, manage a broker sales team, and collaborate with cross-functional teams. This role requires a proactive approach to sales development, strategic planning, data analysis, and strong communication skills. The ideal candidate will have 3-5 years of CPG sales experience, specifically with Central and West Grocery accounts. This is a remote-first position with a competitive salary and comprehensive benefits package.

Requirements

• Minimum 3–5 years of Headquarter Sales or Account Management experience within the CPG industry, specifically Central and West Grocery accounts such as, but not limited to, Hy-Vee, Schnucks, Lunds & Byerlys, Cub Foods, AWG, Woodman’s, Smart & Final, Central & West Independents
• Ability to develop and sell creative data stories utilizing SPINs, IRI, Numerator, and other data insights
• Customer knowledge to build efficient trade plans and develop growth strategies
• Strong time management and organizational skills
• Ability to set priorities and manage multiple account and broker contacts
• Proven success with respected consumer packaged goods companies with broker business models and direct sales management
• Demonstrated ability to thrive in ambiguity, understand business needs deeply, develop a cohesive strategy, and make decisions requiring a high level of judgment
• Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
• Ability to travel extensively within the Region. Up to 50% travel may be required for category reviews, retailer requests, market visits, broker meetings, and company or department offsites
• Genuine passion for improving childhood nutrition for a healthier and happier planet
• You must reside in the United States to be considered for this position

Responsibilities

• Drive Gross Sales: Work closely with brokers, distributors, and external retail business partners to develop mutually beneficial strategies by account
• Drive Gross Sales: Develop and own strategy for trade promotions and customer spending by account
• Drive Gross Sales: Build an accurate forecast and ensure its implementation across retail partners
• Increase TDP Growth and Achieve Optimal Placement: Define and secure new business and TDP growth
• Increase TDP Growth and Achieve Optimal Placement: Manage broker team to achieve optimal execution and merchandising results
• Grow Market Share, Have Expert Knowledge of Category and Competition: Proactively communicate and develop plans for sales/share/category/competition
• Grow Market Share, Have Expert Knowledge of Category and Competition: Identify business efficiency opportunities and help close white space opportunities
• Build Business Relationships and Communications: Establish, develop, and maintain business relationships with current and prospective customers
• Build Business Relationships and Communications: Develop, foster, and maintain strong internal and customer/distributor relationships while ensuring proper communication of vital information
• Build Business Relationships and Communications: Regularly update and communicate progress to management
• Prioritize Data Analytics and Reporting: Pull, analyze, and report data and insights for the organization regarding sales performance for your accounts

Preferred Qualifications

• Preferably located in the Central or Mountain time zones, near major airports (Chicago, Minneapolis, Kansas City, St. Louis, Denver, and Dallas/Fort Worth)
• Experience with UNFI and KeHE preferred
• Experience with other accounts such as Save Mart, Raley’s, Stater Brothers, Meijer, Wegmans, Publix, Albertsons, and HEB is a plus
• Previous exposure to cross-functional work between Sustainability and Sales preferred
• Desire to contribute to a dynamic high-growth, purpose-driven work environment

Benefits

• Remote-first work environment
• Annual Bonus
• 401(k) program + 4% company match after three months
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
• Monthly Cell and Internet Stipend / Monthly auto, cell, and internet stipend (some sales roles)
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts
• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
• Unlimited Paid Time Off
• Paid Volunteer Time
• Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections
• Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee
• Vision and Dental Insurance covered at 100% for the employee and dependents
• Life insurance
• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans
• Employee assistance program (EAP)
• All other benefits, leaves, and insurance as required by law, based on your specific residence
• Full-Time, Salaried, Exempt
• The anticipated salary range for this position is $110,000.00 to $130,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks