Remote Analyst, Media Relations Director

Summary

Join Acquia, a Great Place to Work-Certified company, and become the Analyst & Media Relations Director, responsible for managing media and analyst relations to elevate Acquia's brand presence and awareness.

Requirements

• 7+ years of Communications experience; tech B2B organization; with a heavy focus on analyst engagement programs
• Familiarity with DXP market trends, technologies, and competitive landscape an advantage
• Proven ability to develop and deliver communications/media plans that apply compelling narratives and pitches to drive demonstrable outcomes
• Outstanding writing/editing skills and the ability to adopt the style, tone, and voice of our business
• Highly organized with strong project management skills, including the ability to manage multiple projects simultaneously and prioritize effectively, while maintaining attention to detail and delivering high-quality results
• Familiarity with industry-specific knowledge and trends, with the ability to translate technical information into compelling stories for media analysts
• Demonstrated ability to build and maintain relationships with journalists, analysts, and other industry influencers
• Bachelor of Arts degree; focus in Marketing or Communications, a plus

Responsibilities

• Build and maintain strong relationships with industry analysts including Gartner, Forrester, IDC
• Coordinate analyst briefings, presentations, RFI responses, and demos and ensure timely delivery of relevant information
• Work collaboratively with product management, marketing, and executive teams to develop and refine key messages that resonate with analysts and reinforce our competitive positioning
• Stay abreast of industry trends and share analyst insights to internal teams through various channels for strategic decision-making
• Work with marketing to help amplify the organization's inclusion in relevant analyst reports and assessments
• Cultivate relationships with key journalists, editors, and media outlets to secure positive coverage
• Write/edit and distribute press releases and other relevant materials, creating and arming the PR agency with compelling media pitches and ideas
• Collaborate with internal teams to uncover compelling stories within the company that can be amplified through media and analysts
• Monitor industry news across all influencers for opportunities to insert Acquia into top-of-mind stories
• Track and analyze metrics to assess the effectiveness of campaigns and initiatives and adjust tactics as needed for program optimization
• Contribute to quarterly dashboards and reporting for leadership on media and analyst relations program outcomes
• Monitor company media coverage and proactively escalate any emerging issues

Benefits

• Competitive healthcare coverage
• Wellness programs
• Take it when you need it time off
• Parental leave
• Recognition programs