Creative Strategy Lead

Summary

Join our Creative team at Apex Growth as a Creative Strategy Lead, reporting directly to our VP of Creative Strategy. You will ideate new creative concepts, design effective testing measurement approaches, and manage the creative testing process for multiple clients.

Responsibilities

• Ideate new creative concepts and creative pillars on a bi-weekly basis in collaboration with the client's creative team points of contact
• Design effective creative testing measurement approaches (A/B, Multivariate) in collaboration with the client's data analytics partners
• Write creative briefs on a weekly basis for new concepts or iterative tests (i.e. - Copy, Background) that will be produced by clients or Apex's production partners
• Manage the creative testing process (launch, trimming, pausing) being conducted for multiple clients on a weekly basis
• Partner with client's data analytics team to identify improvements in creative test reporting formats on a monthly basis
• Meet with client's team on a weekly basis to review new briefs, and collect input on new concept designs, and the status of the creative roadmap
• Meet with client's team on a weekly basis to review initial creative test learnings, roadmap, and performance from prior tests
• Meet with client's team on a monthly basis to review tested creative concepts, identify major learnings, and recommend changes to the quarterly roadmap
• Provide clients with a weekly and monthly recap of billing based on the support provided. Use existing pricing contractual agreements to share pricing with clients
• Estimate and track hours and budget required to produce new creative concepts and iterations. Breakout estimates by stage of the lifecycle (Ideation, Feedback, Production, Testing, Analysis) and team member
• Research new and emerging creative formats (ie - Reels) by channel (e.g. - Google, Facebook, TikTok, YouTube, Email, SMS, Push). Identify best practices by industry, geography, and use case
• Partner with client's consumer insights and/or competitive research teams to collect information on their ideal customer profile (ICP). Proactively identify gaps in current creative approaches used by clients across the buying funnel (Advertisement, Landing Page, CRM)
• Assist the VP of Creative Strategy in proactively developing solutions to resolve outstanding issues with clients
• Assist the VP of Creative Strategy in developing learning frameworks to teach junior creative strategy team members. Devote consistent time to educating junior team members on a weekly basis including refining their thinking process