Content Writer

Summary

Join our talent pool through this job posting, and if your skills match a role, we'll contact you for current or future job opportunities.

Requirements

• Excellent writing and communication skills with a keen understanding of marketing principles and audience engagement techniques
• Proficiency in using Content Management Systems and familiarity with basic HTML for website content updates
• Strong attention to detail and ability to adhere to deadlines in a fast-paced environment
• Knowledge of SEO best practices and experience in optimizing content for search engines
• Familiarity with social media platforms and strategies for content promotion and engagement
• Analytical mindset with the ability to interpret data and insights to inform content strategy and improvements
• Creativity and adaptability to generate fresh ideas and adapt writing style to suit different content formats and platforms

Responsibilities

• Conduct thorough research on industry-related topics utilizing online sources, interviews, and studies to gather relevant information
• Craft engaging marketing copy that effectively promotes our products and services, adhering to brand guidelines and target audience preferences
• Create well-structured drafts using Content Management Systems to ensure efficient content production and management
• Proofread and edit blog posts for accuracy, clarity, and coherence before publication, ensuring high-quality content
• Collaborate with editors to incorporate feedback and ensure the final content meets editorial standards and objectives
• Work closely with marketing and design teams to enhance articles with visually appealing illustrations and graphics
• Perform basic keyword research and implement SEO guidelines to optimize content for search engines and drive web traffic
• Promote published content on social media platforms to increase visibility and engagement with the target audience
• Identify customer needs and content gaps through analytics and feedback, proposing new topics and ideas to address them effectively
• Maintain consistency in writing style, fonts, images, and tone across all content channels to reinforce brand identity and messaging
• Update website content regularly to reflect changes in products, services, and industry trends, ensuring accurate and up-to-date information

Benefits

Work from home