Creative Team Lead

Summary

Join CoinsPaid, a remote-first company with employees working from 30+ countries, as we build the world's best crypto payment ecosystem. As Creative Lead, you'll develop and execute creative concepts and designs that elevate our brand, leveraging data and user insights to refine and improve design solutions.

Requirements

• Proven experience as a Creative Lead, Creative Director, Brand Strategist, or in a similar strategic role within a creative agency or in-house team
• Excellent analytical skills, with the ability to translate data and insights into actionable creative strategies
• A portfolio demonstrating creative skills and successful projects, ad campaigns
• Experience in measuring and improving design performance
• Good understanding the Crypto or Payment Solutions industries

Responsibilities

• Develop and execute creative concepts and designs that elevate the brand
• Leverage data and user insights to continuously refine and improve our design solutions
• Lead the brainstorming process, guiding the team in crafting concepts and narratives that align with strategic goals
• Develop of 360-degree communications, analyse and aligning with GTM strategies
• Research competitor ad strategies, customer’s visual language, design new hypotheses
• Collaborate with Brand and PR managers to ensure timelines and budgets
• Monitor the performance of marketing campaigns across various platforms, focusing on metrics
• Craft and evolve our visual brand identity, developing systems that ensure consistency across all touchpoints
• Lead and mentor the design team