Remote Digital Campaign Manager

Summary

Join Encoura as a Campaign Manager and build strong client relationships to sustain long-term partnerships. You will work with internal and external resources to drive successful execution of media plans, present performance data, and brainstorm strategic growth and optimization initiatives for clients.

Requirements

• Five or more years of direct, full-time experience in digital marketing
• Strong understanding of key digital marketing solutions (Search Marketing, Social, Video, Retargeting, Location-based Mobile (geo-fencing), 1st Party Data Marketing, App Marketing etc.)
• Familiarity and experience with Google, Yahoo, Facebook, Snapchat, TikTok, and LinkedIn Ad platforms
• Fundamental understanding of all aspects of Google Analytics and Google Tag Manager
• Ability to effectively interact on a daily basis with Digital Sales Team at Encoura, and multiple Higher Education clients to ensure campaign success from campaign start to finish (implementation, optimization, reporting)
• Strong problem-solving, organization and communications skills
• Strong customer service skills

Responsibilities

• Technical and Strategic Digital Marketing liaison between the Digital Operations team, the Digital Sales team and Internal Marketing team
• The in-house digital marketing campaign measurement and analytics expert, providing our clients with top-notch expertise and guidance on effectively tracking and optimizing for campaigns strategy
• Responsible for understanding each individual campaign goals (maximize leads, web traffic, return visits, etc.) and properly setting expectations and helping to define the digital strategy to achieve those campaign goals
• Explain complex concepts fluidly and across different levels of expertise
• Build and maintain excellent client & partner relationships
• Clearly communicate progress and performance of ad initiatives addressing any technical issues, launch delays, delivery concerns, and/or data anomalies with internal stakeholders as well as our partners
• Address questions and concerns in a timely and accurate manner
• Build and analyze reports that are accurate and clearly depict ad performance
• Assist with asset gathering, ad trafficking, troubleshooting, data enhancements, third-party tracking and validation, performance reporting, and optimization

Benefits

• Comprehensive health and benefits package
• 401k company match that vests immediately upon participation
• Paid holidays and a generous PTO policy
• Paid parental leave