Remote Senior Digital and Campaign Marketing Manager

Summary

Join Tecton, a fast-growing team distributed around the world, as Senior Digital and Campaign Marketing Manager. Develop and execute digital marketing strategies to drive brand awareness, customer engagement, and lead generation.

Requirements

• 5+ years of experience in digital, campaign and email marketing, with a proven track record of driving results
• Proficient in email marketing platforms, social media management tools, Google Analytics, and other digital marketing software
• Strong understanding of SEO, SEM, content marketing, and marketing automation
• An excellent storyteller with a strong ability to articulate value through email copy and ad copy
• Excellent analytical and data-driven decision-making skills
• Effective project management and team leadership abilities
• Familiar with web design, HTML, and CSS
• Bachelor's degree in marketing, communications, or a related field

Responsibilities

• Develop and implement the digital marketing strategy, including email marketing, social media, SEO, PPC, and website optimization
• Manage the editorial calendar and content creation for all digital marketing channels
• Oversee and execute email marketing campaigns, including list segmentation, A/B testing, automation, and performance analysis
• Monitor and report on the performance of all digital marketing activities, providing insights and recommendations for improvement
• Manage the digital marketing budget and optimize digital marketing KPIs like CPL, CPC and ROAS
• Stay up-to-date on the latest digital marketing trends, tools, and best practices, and make recommendations for new initiatives
• Collaborate cross-functionally with the marketing, sales, and product teams to align digital efforts and achieve business goals
• Manage and optimize the company's website, including content updates, design enhancements, and technical improvements
• Oversee the work of any digital marketing vendors or agencies

Benefits

• Competitive equity
• Comprehensive benefits such as medical, dental, vision, life, 401(K)
• Flexible paid time off
• 10 paid holidays each calendar year
• Sick time
• Leave of absence as per the FMLA and other relevant leave laws