Remote Field Marketing Specialist

Summary

Join SpecterOps as a Field Marketing Specialist to scale our events and webinar programs. This role is ideal for someone with some experience but looking to grow into an events or marketing lead.

Responsibilities

• Support our GTM teams hit their revenue goals by executing in-person and online event programs that are thoughtful and engaging for our target audience
• Plan and manage all aspects of events, including program, logistics, budgets, timelines and staffing
• Build rapport and collaborate with sales representatives to build field plans for all regions
• Own all systems, processes and reporting for events including creating landing pages, organizing logistics, coordinating speakers and booth staff, generating lead reports, and more
• Oversee relationships with vendors and agencies supporting our events motions, including conference organizers, community managers, design agencies, and more
• Negotiate contracts and ensure services and goods are delivered within budget and timeline
• Ensure event requirements are aligned with internal stakeholders and are set up to maximize results including lead / prospect lists, sales follow up processes, event campaign templates and more
• Report on the event programs' results including leads acquired, accounts engaged, total costs and other metrics relevant to performance
• Research and provide recommendations to optimize event locations and evaluate alternatives and availability
• Establish processes for event planning, follow-ups, coordination and logistics to improve our efficiency over time and scale our programs
• Engage and build rapport with internal stakeholders to help determine the event and webinar roadmap
• Drive effective communications with customers and internal teams
• Establish a clear, regular, and effective communications cadence with stakeholders