Remote Field Marketing Specialist

Summary

Join Recast Software as the Field Marketing Specialist to support North American sales team with event campaigns management and regional pipeline generation programs.

Requirements

• 2+ years of experience in field marketing, regional marketing or event marketing
• Proven track record of managing projects and initiatives from inception to completion with many moving parts and overlapping deadlines
• Creative thinker with willingness to proactively and constantly look for and try new ideas
• Excellent written and verbal communication skills
• Data-driven mindset with ability to connect marketing initiatives to sales results
• Ability to work independently and collaboratively in a fast-paced environment
• Ability to travel in North America up to 50% of the time

Responsibilities

• Support planning, management, and execution of third-party sponsored events and first-party hosted events ensuring alignment with regional and global objectives and deadlines
• Support execution of regional programs to drive awareness, lead generation, and customer engagement. This includes sponsored events, account-based outreach, digital marketing strategies, and more
• Work with external vendors, partners, and event organizers to ensure smooth execution of regional programs and maximize return on investment from event participation
• Collaborate with sales, solutions engineers, product teams, and global marketing to align program objectives with go-to-market strategies and overall GTM goals
• Engage with Sellers to track lead follow-up, qualification, and conversion
• Monitor, analyze, and report on marketing campaign effectiveness and ROI
• Recommend and pilot new marketing tactics to grow pipeline and/or improve efficiencies
• Work cross-functionally with global teams including Partner Marketing, Account Executives, Account Managers, Business Development Reps and Solutions Engineers to deliver best-in-class demand generation campaigns and activities
• Manage an event budget and track spend

Preferred Qualifications

• Experience with field marketing or event marketing within a SaaS or technology company
• Proficiency with Salesforce, Marketo, Canva, Asana, On24 and other collaborative tools

Benefits

• $70,000-$85,000 salary range
• 5% annual discretionary bonus potential
• Medical, dental, and vision insurance
• FSA or HSA with company contributions
• Employer paid STD, LTD, AD&D and life insurance
• 401k with 4% employer match
• Work-life balance, flexible time off, and remote work options
• Parental leave