Growth Marketing Consultant, Emerging Channels

Summary

Join Midi Health as a Growth Marketing Manager to drive expansion into new marketing channels, develop growth strategies, and shape marketing initiatives with a data-driven approach.

Requirements

• Proven experience (5+ years) in growth marketing or a similar role, ideally within the health and wellness sector or a start-up environment
• Strong background in testing methodologies, including incrementality testing and A/B testing
• Strong analytical skills with a focus on incrementality testing and a comprehensive understanding of key performance indicators (KPIs)
• Experience in identifying and testing unconventional marketing channels and strategies
• Excellent communication and interpersonal skills, capable of working collaboratively across departments
• Proficiency in marketing analytics tools and platforms; experience with A/B testing and performance optimization is a plus
• Passion for women’s health and wellness, with a commitment to understanding the unique challenges and needs of our audience

Responsibilities

• Identify, evaluate, and test new marketing channels and partnerships to reach and engage our target audience effectively
• Analyze key performance metrics across all new marketing channels and ensure a strong understanding of KPIs to optimize growth strategies
• Implement and oversee incrementality testing to measure the direct impact of marketing initiatives and ensure effective resource allocation across channels
• Design and execute incremental testing strategies to assess channel effectiveness, focusing on KPIs (CAC) and user engagement metrics
• Develop and implement scalable marketing campaigns based on successful test results, transitioning initiatives from pilot programs to business-as-usual practices
• Work closely with cross-functional teams, including product development, sales, and customer support, to ensure alignment on growth initiatives and enhance the overall customer experience
• Keep a pulse on the market: Understand the market landscape and identify emerging trends, channels, and opportunities to expand and grow into new channels