Marketing Specialist (Field)

Summary

Join Eye Security's growing team as a dynamic and results-driven Field Marketing Specialist, executing field marketing campaigns and local PR initiatives to drive brand awareness, customer engagement, and lead generation.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven hands-on experience and a deep understanding of field marketing, PR communication, or related roles, preferably in B2B or SaaS industries
• Fluency in German and English is essential
• Proven success in executing marketing campaigns and PR at a regional level
• Excellent communication and interpersonal skills, with the ability to build relationships with internal teams, customers, and external partners
• Experience with marketing automation tools and CRM systems (e.g., HubSpot)
• Project management skills with the ability to handle multiple projects simultaneously
• Ability to analyse and report on the effectiveness of marketing initiatives, adjusting strategies based on data-driven insights

Responsibilities

• Execute and optimise field marketing campaigns and local PR initiatives
• Collaborate closely with sales, product, and central marketing teams to ensure alignment on key business objectives and the successful implementation of regional marketing strategies
• Support the development and execution of localized marketing campaigns
• Create and utilise centrally created marketing assets to support local lead generation efforts
• Collaborate closely with the central marketing team to ensure campaigns are aligned with brand messaging and broader company goals
• Build and maintain relationships with local media, influencers, and industry thought leaders to increase brand visibility
• Monitor and respond to local PR opportunities, crises, and inquiries in partnership with the PR agency and communications team
• Coordinate press releases and media pitches
• Assist in planning and executing regional events, including trade shows, conferences, roadshows, and partner events
• Serve as a liaison between central marketing, product, sales, and regional teams to ensure cohesive communication and consistent messaging

Benefits

• Remote-first (in Germany) or Hybrid (with HQ office in The Hague)
• Tuesday lunches and Thursday Borrels
• Quarterly get togethers & Annual company-wide retreat (in Spain, Portugal, Italy…)
• Generous time off policy (including volunteering day, floating holidays and wellbeing time off) to balance your work and personal life