PPC Specialist

Summary

Join our remote team as a Paid Ads Specialist to manage PPC campaigns for our diverse client portfolio.

Requirements

• Proven experience in managing and optimizing Google Ads campaigns
• Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads, Programmatic)
• Familiarity with Google Analytics and other tracking tools
• Strong analytical skills with a data-driven approach to decision-making
• Excellent communication skills, both written and verbal
• Ability to work independently in a remote setting, while also collaborating effectively within a team
• Detail-oriented with a focus on delivering high-quality work

Responsibilities

• Launching new PPC campaigns on various platforms, primarily Google Ads and Meta
• Continuous optimization of existing campaigns to achieve performance goals and maximize ROI
• Identifying and troubleshooting issues within campaigns to ensure smooth operation and optimal results
• Setting up advanced tracking and tagging solutions across GA4, Google Search Console (GSC), Google Tag Manager (GTM), and integrating Zapier for CRM workflows
• Implementing and managing CallRail tracking for phone calls to measure lead quality and campaign performance
• Generating comprehensive reports on campaign performance, providing insights and recommendations for improvement

Preferred Qualifications

• Google Ads Certification
• Google Tag Manager Certification
• Meta Certification