PPC Specialist

Summary

Join Ryz Labs as a detail-oriented and results-driven PPC Specialist to manage and optimize pay-per-click campaigns across various platforms.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• Proven experience as a PPC Specialist or in a similar role
• Proficiency with Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and other social media advertising platforms
• Strong analytical skills with experience in data-driven decision-making
• Knowledge of SEO, SEM, and Google Analytics is a plus
• Excellent communication skills and attention to detail
• Ability to work independently and collaboratively as part of a team

Responsibilities

• Develop and manage PPC campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads, among others
• Perform keyword research to optimize ad targeting and audience reach
• Write and design engaging ads that drive traffic and conversions
• Monitor and adjust campaign performance, making necessary changes to ensure optimal results
• Analyze campaign data and provide insights and recommendations for improvements
• Conduct A/B testing for ad copy, landing pages, and targeting strategies
• Manage advertising budgets, ensuring efficient spending and maximizing ROI
• Stay up to date on industry trends and best practices in PPC and digital marketing