Senior PPC Optimization Specialist

Summary

Join our team as a Sr. PPC Optimization Specialist to manage and optimize PPC campaigns across multiple platforms, drive traffic, increase conversions, and maximize ROI.

Requirements

• Analytical mindset and ability to interpret campaign data to drive results
• Prior experience as a PPC Specialist or similar role
• Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.)
• Proficiency in managing and optimizing PPC campaigns
• Ability to conduct keyword research and optimize ad copy
• Excellent communication and collaboration skills
• Google Ads certification is a plus
• Bachelor’s degree in Marketing, Advertising, or a related field

Responsibilities

• Manage and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels
• Audit existing campaigns to identify areas for optimization and improvement
• Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels
• Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance
• Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement
• Conduct deep-dive analysis on conversions to understand conversion factors and obstacles
• Review existing research, conduct new interviews, and analyze comments on platforms like Facebook and Reddit to gain deep insights into our audience
• Collaborate with stakeholders to align PPC campaigns with overall marketing objectives
• Stay up to date with industry trends and best practices in PPC advertising

Preferred Qualifications

• Lead Generation Conversion Optimization
• E-commerce conversion optimization experience
• Experience in setting up and testing up campaigns from scratch