Senior CRM and Lifecycle Specialist

Summary

Join Envato as a Senior CRM & Lifecycle Marketing Specialist, developing and executing comprehensive CRM strategies that enhance customer engagement, drive retention, and support growth goals for Envato.

Requirements

• 5+ years' experience in lifecycle marketing, with a track record of driving customer growth
• Skilled in data analysis to assess campaign performance and develop actionable insights for ongoing improvement
• Strong communication skills, able to clearly present complex ideas in both written and verbal formats
• Detail-oriented, experienced in crafting communications that engage audiences and drive results
• Proven project management skills, adept at handling multiple priorities in a fast-paced environment
• Collaborative, with a track record of working cross-functionally and influencing key stakeholders
• Familiarity with various marketing channels such as social media, content marketing, and paid advertising
• Deep understanding of marketing technology and automation, with experience in tools like Iterable and Segment as a plus
• Knowledge of lifecycle marketing best practices, privacy regulations, and key performance metrics

Responsibilities

• Develop and execute CRM strategies by planning and launching lifecycle campaigns to drive engagement, growth, and retention
• Analyse campaign performance metrics to identify actionable insights and opportunities for customer growth, incorporating industry trends and competitive analysis
• Use customer data for targeted segmentation to ensure messaging aligns with customer needs throughout their lifecycle
• Run A/B and control testing to continually optimise campaigns, presenting findings and recommendations
• Collaborate with Design, Product, UX, Engineering, Analytics, and Marketing teams to support business initiatives and meet deliverable timelines
• Innovate with creative engagement strategies, maintaining a consistent brand voice and developing campaign templates and workflows with Creative teams
• Ensure all communications comply with privacy laws and industry best practices
• Fulfil workplace health and safety responsibilities as part of Envato's commitment to a safe environment

Benefits

• We are a remote business with full flexibility for you to manage work and life as you need - outcomes are what’s important to us
• We provide MacBook Pros or HP’s for you to do your best work, as well as all your initial and ongoing tech setup to suit your individual needs
• It’s important you love your home office so we will provide a contribution towards your set up and a monthly allowance to support work from home costs
• Want to expand your family? We will support you! We offer 20 weeks paid primary carer leave (with super paid on top for the first 12 months); and 6 weeks paid secondary carers leave
• Connection is so important in a remote business. That’s why we provide you with an annual allowance to meet up with colleagues and share some food and a laugh
• Continuous improvement is encouraged and we provide an annual budget for you to put towards your learning
• We know our product is awesome so we will provide you with a free Envato Elements subscription for your side gigs and/or personal use
• Your wellbeing is paramount and we provide access to a holistic assistance program that provides support in many areas of life and health