Senior Paid Ads Specialist

Summary

Join Landed as a Senior Paid Ads Specialist and leverage your expertise in managing high-performing campaigns across Meta, Google Ads, YouTube, TikTok, and LinkedIn. You will strategically plan, execute, and optimize paid advertising campaigns, exceeding $100,000 monthly ad spend. Your responsibilities include collaborating with creative teams, conducting performance analysis, and providing detailed reporting. This role requires at least 4 years of experience in paid advertising and proficiency in various platforms and tools. You will enjoy a dynamic work environment, a competitive salary, generous time off, and the flexibility of remote work.

Requirements

• At least 4 years of experience in paid advertising, with a focus on multi-platform campaign management
• Expertise in Meta, Google Ads, YouTube, TikTok, and LinkedIn advertising platforms
• Allocate and optimize ad spends exceeding $100,000 monthly
• Demonstrated ability to manage large budgets, optimize spend, and deliver measurable results
• Strong skills in creative collaboration, including ad copywriting and providing input on visual assets
• Proficiency with tools like Google Analytics, HubSpot, and CRM platforms
• A results-driven mindset with hands-on experience in data analysis, A/B testing, and reporting
• Exceptional organizational skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment
• Excellent communication and interpersonal abilities to collaborate with diverse teams and stakeholders
• A passion for innovation, digital advertising, and staying ahead of industry trends

Responsibilities

• Strategically plan, execute, and optimize paid advertising campaigns across Meta, Google Ads, YouTube, TikTok, and LinkedIn to meet client objectives
• Strategically allocate and optimize ad spends exceeding $100,000 monthly
• Develop and implement advanced budget management strategies to maximize ROI and maintain cost-efficiency
• Collaborate with creative teams to produce engaging ad copy, visuals, and messaging tailored to target audiences
• Leverage tools like Google Analytics, HubSpot, and other CRM platforms to track performance, streamline workflows, and maintain clear client communication
• Conduct in-depth performance analysis to uncover insights, guide strategy, and deliver ongoing campaign improvements
• Execute A/B testing, audience segmentation, and conversion rate optimization to refine campaigns and improve outcomes
• Work closely with cross-functional teams and external stakeholders to align paid media initiatives with broader marketing strategies
• Monitor industry trends, emerging technologies, and platform updates to keep campaigns innovative and competitive
• Provide detailed reporting with clear metrics, actionable insights, and strategic recommendations to clients and management

Benefits

• You'll work with a dynamic team in a creative and fast-paced environment
• You'll get a great salary and time off
• You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)