Sales and Marketing Specialist

Summary

Join our growing team as a dynamic and results-driven Sales and Marketing Specialist with expertise in HubSpot to enhance sales strategies, optimize marketing campaigns, and drive customer engagement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Proven experience (3+ years) in sales and marketing while using Hubspot
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Excellent written and verbal communication skills
• Creative problem solver with a results-oriented mindset
• Proficient in Microsoft Office Suite and other marketing tools

Responsibilities

• Administer and optimize the HubSpot CRM and Marketing Hub
• Collaborate with the marketing team to design, execute, and analyze integrated marketing campaigns that drive leads and sales conversions
• Implement effective lead generation strategies through email marketing, social media, content marketing, and other channels using HubSpot tools
• Work closely with the sales team to develop sales enablement materials, track leads, and ensure a seamless handoff from marketing to sales
• Monitor and report on campaign performance using HubSpot analytics, providing insights and recommendations for continuous improvement
• Provide training and support to team members on HubSpot best practices and features to maximize usage across the organization
• Conduct market research to identify trends, customer needs, and competitive positioning to inform marketing strategies
• Collaborate with cross-functional teams to align sales and marketing efforts and ensure a cohesive brand message

Benefits

• Paid Time Off (PTO) credits
• HMO Package for the employee and two dependents
• Medical subsidy
• Internet and equipment subsidy
• Comprehensive training and continuous learning advantages