Sales And Marketing Specialist

Summary

Join our client's remote team as a Sales and Marketing Specialist and contribute to creating positive interactions worldwide. You will drive lead validation, manage the sales pipeline, oversee content marketing, and utilize cutting-edge tools to enhance outreach and engagement. This role demands strong communication, organizational, and analytical skills, along with proficiency in CRM tools and social media platforms. Flexibility is offered to work across PST, MT, or EST time zones. The ideal candidate will demonstrate a positive attitude, eagerness to learn, and adaptability to evolving business needs. Success will be measured by increased lead conversion, effective content management, optimized campaigns, seamless collaboration, and growth-oriented initiatives.

Requirements

• Previous experience in sales, marketing, or lead generation is a plus
• Strong verbal and written communication skills with an ability to connect effectively with clients and partners
• Proficiency in using CRM tools (Pipedrive preferred), Google Workspace, and social media management tools
• Strong organizational skills, attention to detail, and the ability to manage multiple tasks
• Positive attitude, eagerness to learn, and adaptability to evolving business needs

Responsibilities

• Take setter calls to validate leads and prepare them for follow-up meetings
• Manage sales communications, CRM systems (e.g., Pipedrive), and sales pipeline, including managing emails using Google Workspace
• Conduct research to identify new market opportunities and summarize RFPs periodically
• Scrape email and LinkedIn lists using tools like Clay and Instantly.ai
• Oversee and optimize automated email and LinkedIn outreach campaigns to maximize lead engagement
• Assist in developing sales and marketing materials, including newsletters, blogs, and social media content
• Maintain and manage a content calendar, ensuring timely publication of blogs, email newsletters, and social media posts
• Monitor and manage Facebook Ads to ensure performance aligns with business goals
• Help create engaging social media content, post updates, and interact with online communities
• Develop and execute customer engagement strategies that align with brand and growth goals
• Address partner and client inquiries to ensure positive engagement and communication experiences
• Track and measure the effectiveness of sales and marketing activities, reporting regularly on key performance metrics
• Utilize analytics tools to assess and optimize the success of campaigns
• Identify new leads, close sales opportunities, and negotiate contracts
• Support partnership development efforts to onboard and grow business accounts
• Collaborate closely with the marketing team to create materials, respond to RFPs, and deliver on growth-oriented initiatives
• Conduct ROI analysis and implement data-driven optimizations to ensure business growth

Preferred Qualifications

• Experience with email scraping tools (Clay, Instantly.ai ) and social media advertising platforms like Facebook Ads
• Familiarity with content marketing and managing editorial calendars

Benefits

• Fully remote (Work from home)
• This role offers flexibility to work across PST, MT, or EST time zones