Sales Representative

Summary

Join Cricut's Latin America team as a Sales Representative for Brazil, managing and expanding the Cricut brand's presence. You will be responsible for the region's success, setting ambitious goals, defining regional and segment targets, and developing new sales channels. The role requires managing e-commerce, distribution, and reseller accounts, optimizing sales mix and margins, and collaborating with cross-functional teams. You will analyze sales trends, understand customer needs and market trends, and focus on Q+2 planning and forecasting. This position requires proven experience in technology/consumer electronic sales, marketing, and business development, with e-commerce sales experience being a must.

Requirements

• Prior experience with proven track record in technology/consumer electronic sales, marketing and business development. E-commerce sales a must
• Ability to uncover customer needs and potential market trends to formulate a strategy in a fast-paced and constantly changing environment
• Excellent presentation skills
• Superb analytical skills
• Available to work from home office
• Bachelor’s degree and/or equivalent experience

Responsibilities

• Be responsible for Sales in the largest market in Latin America
• Manage current e-commerce, distribution and reseller accounts
• Develop new sales channels for the brand
• Optimize Cricut machines, accessories, and consumables (wholesale, retail and ecommerce) mix, sales and margins
• Work with cross functional teams (Pricing, Marketing, Account Management, Finance, Legal, Technical Support) to deliver the best customer experience and achieve/exceed company’s revenue targets
• Analyze sales trends and identify opportunities for growth
• Be an expert on the market, understand customer needs, competition and market trends to provide valuable insights to the business
• Focus on Q+2 planning and forecasting to align with company targets
• Develop and coordinate relationships with all Customer functions (purchasing, marketing, finance, service)
• Create and maintain an understanding of TAM, share and growth opportunities
• Set ambitious goals
• Define Regional and Segment targets
• Have deep knowledge of e-commerce sales and platforms
• Effectively articulate Cricut to key customers
• Be able to work effectively in a fast-paced environment
• Creatively find solutions for big challenges
• Set priorities and oversee execution
• Have excellent interpersonal and negotiation skills
• Be energetic and creative with an upbeat, positive attitude
• Be a team player and a highly proficient listener with a consultative style and the ability to shape customer thinking

Preferred Qualifications

English/Spanish languages strongly preferred

Benefits

• At Cricut, we take care of our people
• You'll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there