Salesforce Marketing Cloud Development Lead

Summary

Join AccelOne as a Salesforce Marketing Cloud Developer Lead and work on a high-impact international project for a leading US company. You will lead the design, development, and execution of marketing automation solutions using Salesforce Marketing Cloud. Collaborate with cross-functional teams to create personalized email, SMS, and push notification campaigns. This role requires expertise in SFMC tools, AMPScript, and JavaScript, and the ability to lead and mentor a team. AccelOne offers remote work, professional growth opportunities, well-being benefits, and an inclusive environment.

Requirements

• 3+ years of experience working with Salesforce Marketing Cloud, including email, SMS, and push notifications
• Expertise in AMPScript and JavaScript for creating dynamic content and personalizing customer communications
• Proven experience with SFMC tools such as Journey Builder, Audience Builder, Automation Studio, and Dynamic Content Areas
• Strong knowledge of data modeling and SQL, including the ability to create and maintain Data Extensions and leverage automation tools for data imports and transformations
• Experience working in a fast-paced, agile environment with a collaborative approach to problem-solving and solution delivery
• Strong communication skills in English, both written and verbal

Responsibilities

• Lead the design, development, and execution of complex email, SMS, and push notification campaigns using Salesforce Marketing Cloud (SFMC) tools
• Collaborate with marketing, engineering, and product teams to define campaign parameters and objectives, and translate them into actionable technical solutions
• Design and implement automation, dynamic content, data-driven segmentation, and other sophisticated SFMC capabilities to deliver highly personalized customer experiences
• Leverage AMPScript and JavaScript to create dynamic and personalized content, ensuring compatibility and compliance with email standards
• Build and maintain complex journeys in Journey Builder, leveraging Data Extensions, Lists, and Salesforce Data to trigger actions and decisions within campaigns
• Develop and optimize automation for file/data import, audience segmentation, and journey kick-offs using SQL, Automation Studio, and SFTP connectors
• Troubleshoot and provide ongoing support for Salesforce Marketing Cloud production issues
• Lead and mentor a team of developers, ensuring high-quality code and best practices are maintained throughout the development lifecycle
• Continuously optimize and improve the customer experience based on data-driven insights and feedback

Preferred Qualifications

• Experience with Einstein integration and advanced AI features within Salesforce Marketing Cloud
• Familiarity with mobile app push notification implementation (iOS/Android)
• A background in developing highly personalized customer journeys leveraging data-driven segmentation and automation

Benefits

• Remote Work: Enjoy flexibility and a competitive compensation package
• Professional Growth: Access to career development opportunities, training, and certifications
• Well-Being Benefits: Discounted English classes, gym memberships, mental health apps, and online therapy
• Inclusive Environment: We foster a people-first culture where everyone can thrive professionally and personally