Search Acquisition Director

Summary

Join Jump 450, a leading digital performance marketing agency, as a Paid Search Specialist and play a pivotal role in executing and optimizing paid search campaigns across major platforms. You will serve as the subject matter expert for clients, providing strategic recommendations and insightful reporting. Responsibilities include developing media strategies, analyzing performance data, and communicating campaign results effectively. This 100% remote position requires a Bachelor's degree in Marketing or a related field, 5+ years of experience in search performance marketing, and expertise in various marketing tools. Jump 450 offers a competitive salary, uncapped commission, and a comprehensive benefits package, including health insurance, paid time off, parental leave, and professional development opportunities. The company fosters a collaborative and innovative work environment with a strong emphasis on employee growth and development.

Requirements

• Bachelor's degree in Marketing or related major required
• 5+ years of performance marketing experience in search is required
• Highly knowledgeable with automation tools (bidding and targeting), Google Analytics, and other management & ad creative testing tools
• Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs
• Experience in maintaining and growing large spending accounts with significant optimizations and budgets
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
• Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
• Ability to work in a fast-paced environment while managing time effectively

Responsibilities

• Responsible for all aspects of executing paid search campaigns on platforms like Google, Bing, YouTube, and other search networks. This includes initial planning, implementation, monitoring, optimization, analysis, and reporting
• This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests
• You will be responsible for targeting relevant search audiences, creating compelling and engaging search ads in collaboration with our creative team, and delivering outstanding communication, service, and campaign performance for our clients
• Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
• Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the future
• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
• Communicate with clients on all elements of the campaign, including planning, performance, and project status
• Prepare reports and present results to clients and management
• Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
• Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives
• Build effective relationships with all clients
• Gather data on consumer, competitor, and market conditions

Benefits

• Medical, Prescription, Dental, & Vision Insurance Benefits
• Life and Accident Insurance Plans
• Short and Long Term Disability Plans
• Employee Assistance Programs
• Family Forming Plans
• Cigna Secure Travel
• Health Savings Account (HDS)
• Health Care Flexible Spending Account (FSA)
• Limited Purpose FSA
• Dependent Care FSA
• Access to MetLife Legal Plan Services
• 401k Match Plans
• Commuter Transportation Benefits
• Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace
• Paid Holidays
• Flexible / Numerous PTO Days
• Volunteer Days
• Free Company Lunches
• Half-Day Fridays All Year (Not Just in the Summer!)
• New MacBook Pros and Additional Monitor on Your First Day
• Communal Meeting Rooms and Standing Workstations are Available in our NY Office
• Company Events & Happy Hours
• 10 Week Paid Parental Leave
• Tuition Reimbursement Of Up To $5,000
• Competitive salary with performance-based bonuses
• Health, dental, and vision insurance
• Paid time off and holidays
• Opportunities for professional development and career growth
• A creative and collaborative work environment where your ideas and contributions are valued
• Employee Purchase Programs with thousands of discounts available
• Secure Travel & Identity Theft
• Access to Virtual Health Services such as Telaheath, 2nd.md and Calm App
• Paid Holidays (long weekends and end of the year closure)
• New MacBook Pros and additional office needs for reimbursement
• Tuition Reimbursement Of Up To $5,000 per calendar year