Director of International Marketing

Summary

Join Constant Contact as the Director of International Marketing and lead the charge in expanding our global presence. You will spearhead the development and execution of region-specific marketing strategies, collaborating with cross-functional teams to boost brand awareness, generate qualified leads, and achieve measurable business impact. This role demands a strategic mindset, entrepreneurial spirit, and hands-on approach. You will own the international marketing budget, define go-to-market strategies, and drive brand and customer acquisition goals. Based in Boston, Waltham, MA; London, England; Toronto, Ontario; or on the East Coast of the U.S., you will be responsible for localized content and messaging, performance marketing, and cross-functional leadership. Success in this position requires a proven track record in international growth marketing and strong leadership skills.

Requirements

• 8–10+ years of experience in SMB or consumer tech marketing, with a focus on international or regional growth marketing
• Proven track record of launching and scaling marketing programs in one or more international markets
• Strong understanding of regional nuances in messaging, media, and buyer behavior
• Experience running multi-channel demand generation campaigns with a performance mindset
• Excellent cross-functional collaboration and communication skills
• Comfortable working across time zones and with culturally diverse teams

Responsibilities

• Own the international marketing budget
• Define and lead go-to-market strategies across priority regions (e.g., UK, Canada, AU, ANZ) in conjunction with the regional GMs and with US-based Center of Excellence
• Drive and deliver brand and customer acquisition goals
• Own the international marketing roadmap, including awareness, acquisition, and regional and localization initiatives
• Be an expert on region/ market trends and customers
• Provide market insights to the global PMM team and ensure global messaging resonates with the regions
• Customize market-specific positioning and messaging that reflects regional business dynamics and customer needs
• Be the voice of the market into the PMM , content , growth, brand and other central marketing teams
• Develop and manage full-funnel campaigns—across digital, content, social, events, and email—that drive customer acquisition and engagement with local and central teams and local agencies as needed
• Work with Paid Media and SEO teams to optimize region-specific performance marketing efforts
• Launch and test growth programs tailored to key audience segments, business verticals, and stages of maturity
• Ensure that brand voice, messaging, and creative assets are localized (not just translated) and adapted to regional markets
• Partner with Content and Product Marketing to develop case studies, landing pages, guides, and templates that resonate globally
• Collaborate with Product, Sales, LCM and Web teams to improve global customer journeys, conversion flows, and onboarding experiences
• Align with Sales, Partnerships, and Customer Success to support regional activations and pipeline-building programs
• Manage agency relationships and freelance partners to scale regional execution
• Define and track KPIs by market including lead volume, conversion rate, CAC, new customer acquisition, brand , and MROI
• Report on international campaign and business performance, insights, and growth opportunities to senior leadership

Preferred Qualifications

Language skills and international market experience a plus (e.g., UK, LATAM, CA, MX , APAC)

Benefits

• Health and welfare benefits including paid leave
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce
• Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues
• You’ll have opportunities to grow your career
• We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities