SEM Marketing Coordinator

Summary

Join Dutch Pet, a veterinary telemedicine service, as our SEM Coordinator and play a key role in managing and optimizing paid search campaigns. Collaborate with the SEM Manager and growth team to build campaigns, monitor performance, and identify opportunities for improvement. You will assist in the setup, execution, and optimization of Google Ads and Bing Ads campaigns. Conduct keyword research, write and test ad copy, manage landing page performance, and monitor campaign performance. Track conversions, build audiences, and ensure accurate attribution. Dutch Pet offers a hybrid working model, competitive compensation, flexible PTO, and comprehensive health benefits.

Requirements

• 2–3 years of hands-on SEM experience
• Deep knowledge of Adwords
• Experience analyzing performance data and building reports to share daily campaign performance, competitive insights and more
• Strong attention to detail and ability to follow process while managing multiple campaigns and budgets

Responsibilities

• Assist in the setup, execution, and optimization of Google Ads and Bing Ads campaigns (Search, Performance Max, Display, Shopping, Remarketing, etc)
• Conduct keyword research and negative keyword management
• Write and test ad copy variations based on performance insights
• Help manage and improve landing page performance through testing
• Monitor campaign performance and support daily/weekly/monthly reporting
• Track conversions, build audiences, track competitive insights and ensure accurate attribution
• Daily management of all campaigns to ensure they are hitting KPIs for the business and maintain a strong QS

Benefits

• Hybrid working model with 2 in office days (Monday and Tuesday) at our Oakland office and all other days remote
• Competitive compensation
• Flexible PTO
• Health, Dental and Vision Insurance