Sem/Ppc Specialist

Summary

Join Viator, a Tripadvisor company, as a SEM/PPC Specialist I and contribute to the success of our leading travel experiences marketplace. You will assist with various SEM projects, support campaign execution, and help with daily channel operations. This role requires collaboration with team members and other departments. You will be responsible for managing specific areas of large international SEM accounts, optimizing campaigns, preparing reports, and refining keyword lists and ad copies. The ideal candidate possesses 1+ years of experience in a PPC/SEM role and a strong understanding of Google Ads and Microsoft Ads. Viator offers a competitive compensation package, flexible work arrangements, and various employee benefits.

Requirements

• 1+ years experience working in a PPC/SEM focused role
• Good understanding of Google Ads, Microsoft Ads and the relative Editors
• Experience in creating and managing search campaigns and ability to conduct keyword research
• Experience in writing ad copy and assisting in A/B tests to optimise performance
• Clear understanding of how bids impact performance and assisting in budget pacing
• Good excel skills and previous experience in creating and updating reports
• Excellent communication skills
• Ability to meet deadlines while maintaining a high level of accuracy and attention to detail
• Genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills

Responsibilities

• Look after specific areas of large international SEM accounts across different search engines
• Assist in setting up, monitoring and optimising campaigns
• Prepare reports and share insights with the team
• Help refine keyword lists and ad copies
• Assist in the creation and management of A/B tests and stay updated on best practices
• Support streamlining workflows and campaign management
• Work collaboratively with senior team members to support strategy execution
• Stay updated on paid search trends, platform updates, new features and competitor activities

Preferred Qualifications

• Experience with other engines and third party management tools is a bonus
• Experience in working with large files and troubleshooting bulk upload files is a bonus

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity
• ���Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like
• Flexible schedule
• Donation matching
• Tuition assistance
• Lifestyle benefit
• Travel perks
• Employee assistance program
• Health benefits