SEM/PPC Manager

Summary

Join Viator's SEM team as a SEM/PPC Manager I! Lead and mentor a team of SEM specialists, managing large international accounts across various search engines. You will monitor and optimize campaigns, identify growth opportunities, and collaborate with cross-functional teams. This role requires 6+ years of experience in PPC/SEM, expertise in Google Ads and Microsoft Ads, and strong analytical and communication skills. Viator offers a competitive compensation package, flexible work arrangements, and various employee benefits, including health benefits, tuition assistance, travel perks, and more.

Requirements

• 6+ years experience working in a PPC/SEM focused role, managing large international accounts and managing more junior team members
• Deep understanding of Google Ads, Microsoft Ads and the relative Editors
• Ability to work with large files and troubleshoot bulk upload files
• Experience in contributing to roadmaps and designing and analysing tests
• Expertise in optimising bids, budgets and ROI-driven strategies
• Strong reporting skills: strong excel skills are necessary
• Experience collaborating with cross-functional teams and excellent communication skills
• Ability to present insights and strategies clearly to both technical and non-technical audiences
• Ability to manage multiple projects, prioritise tasks and meet deadlines while maintaining a high level of accuracy and attention to detail
• Genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills

Responsibilities

• Manage large international SEM accounts across different search engines
• Monitor and refine campaigns to achieve KPIs
• Lead, train and develop a team of SEM specialists (including appraisals, workload management & providing guidance)
• Identify SEM growth opportunities and contribute to roadmaps
• Analyse data to identify actionable insights
• Propose, design and analyse tests (e.g. A/B tests, new ad formats)
• Work collaboratively with data scientists, analytics and engineers to improve processes and reporting
• Stay ahead of paid search trends, AI automation and industry shifts

Preferred Qualifications

• Experience with other engines and third party management tools
• Knowledge and experience with SQL, Big Query, Looker Studio and other reporting tools
• Experience with feed-based campaign types, AI tools and scripts to automate actions or set up alerts

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity
• ���Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like
• Flexible schedule
• Donation matching
• Tuition assistance
• Lifestyle benefit
• Travel perks
• Employee assistance program
• Health benefits