Demand Generation Specialist

Summary

Join SiteZeus as a Demand Generation Specialist and drive growth through marketing automation and digital marketing. You will develop, execute, and measure integrated marketing campaigns to generate qualified leads and sales opportunities. This role requires creativity, analytical skills, and collaboration in a fast-paced environment. You will leverage marketing automation platforms (HubSpot preferred) and digital marketing channels to optimize SiteZeus's online presence and conversion rates. The position is remote with flexible hours and offers a competitive salary and benefits package. SiteZeus values boldness, teamwork, and a commitment to solving complex challenges.

Requirements

• Experience using one or more leading Marketing Automation platforms, Hubspot preferred
• Strong hands-on experience, proficiency and enthusiasm for analyzing campaign results, building reports, and manipulating data
• Strong project management skills, accustomed to working to a budget and within strict timelines
• Willingness to learn and should be able to flourish in a high growth, dynamic and entrepreneurial environment
• Excellent written and verbal communication skills
• Bachelor's in Marketing, Marketing related field, or equivalent work experience required

Responsibilities

• Develop high impact demand generation programs across the buyer journey to generate new inquiries, qualify existing prospects, drive sales opportunities and conversions to qualified opportunities
• Use Marketing Automation to set up basic emails, list selections, registration pages and workflows
• Prioritize and manage demand generation programs: email nurture, events, webinars
• Build lead scoring, routing, and lead lifecycle processes in HubSpot
• Use HubSpot to measure and report on key SaaS demand generation metrics and campaign results
• Provide visibility into channel and campaign-specific effectiveness to understand top-performing and most efficient channels and tactics
• Optimize SiteZeus awareness and conversion across online channels
• Increase traffic through Search Engine Optimization (SEO)
• Refine and manage paid search campaigns (SEM/PPC)
• Execute website A/B testing and personalization to increase conversion rates (CRO)
• Manage content updates and landing pages on our existing website
• Develop and innovate social media marketing strategy to engage with prospects and increase company awareness

Preferred Qualifications

• Minimum of 1-2 years experience in B2B or SaaS marketing is preferred
• SEO, SEM, Social Media Savvy

Benefits

• Unlimited PTO that we encourage you to use
• Flexible work hours
• 401(k); health, vision, and dental; and other traditional benefits for U.S.-based employees
• Paid parental leave
• Paid monthly community service time
• Paid company summits