Oportun is hiring a
Senior Analyst

Summary

Join Oportun's team and drive performance marketing efforts for Personal Loans and Savings products. As a Marketing Analyst, you'll develop strategies, launch test & learn initiatives, and lead integrated marketing campaigns from concept to execution.

Requirements

• Bachelor's degree or higher in a quantitative field preferred
• 3+ years of experience in a data or analytically driven role, preferably in Fintech or a consumer-products oriented company
• Experience using database languages (any SQL variant) required; Python / SAS experience preferred
• Experience in communicating results to both analytically oriented and broader audiences
• Proficiency with MS Office products (Excel, Word, Power point etc.)
• Experience with data visualization and BI tools (Birst, Tableau, Looker, etc.)
• Comfortable in a high-growth, fast-paced, and agile environment
• Proactive approach and builder’s mindset toward finding new growth opportunities for the business
• Detail oriented with ability to manage multiple tasks
• Highly inclined to want to automate everything

Responsibilities

• Referral Campaign Strategy & Execution: Develop and execute comprehensive marketing strategies to increase program awareness, drive member acquisition, and enhance engagement across different channels and member segments
• Paid Media Management: Manage paid digital campaigns (SEM, Facebook, Apple Search Ads, Google Ad Campaign, etc) to drive traffic and conversions, ensuring efficient and effective use of budget
• Analytics & Reporting: Monitor and analyze the performance of campaigns. Generate reports and insights to inform strategy adjustments and improve cost to acquire
• Forecast & Budget Management: Routinely forecast key performance metrics such as new applications, loans, and disbursements by channel. Manage channel budget to ensure efficient and effective use of resources
• Collaboration: Work closely with cross-functional teams, including credit risk, Data science, finance, and product teams to ensure cohesive marketing efforts and support business goals
• Web Analytics: Conduct analysis for A/B testing to identify the optimal creatives, landing pages, and experiences on Oportun web and mobile
• Business Communication: Present analytical output to inform strategic and tactical decision making and guide business decisions. Communicate insights to executive level leadership and cross-business stakeholders