Senior Brand Designer

Summary

Join Gemini, a global crypto and Web3 platform, as a Senior Brand Designer. You will bring Gemini's marketing and product to life through compelling designs across various mediums. This role involves collaborating with marketing and product teams to create engaging campaigns and content. You will be responsible for defining Gemini's brand image and educating users about blockchain and crypto. The position requires a strong design background and proficiency in various design software. Gemini offers a competitive salary and benefits package, including a discretionary annual bonus, equity grant, comprehensive health plans, 401k matching, paid parental leave, and flexible time off.

Requirements

• 4-6 years of experience in a similar role and or formal design training
• Proficient in Figma, Adobe CC, Google Suite
• Experience designing for the web and mobile, and or familiar with web and mobile design standards and systems
• Can execute a predefined design direction, designing specific explorations related to components as well as certain design maintenance activities
• Design fundamentalist knowing the rules, but knows how to bend and break them to create innovative solutions
• Strong presentation skills telling a coherent story/POV, relating the work to the overall strategic priority of project and how the design decisions are made in support
• Clear understanding of visual hierarchy, balance, rhythm, typography and color
• Creative mindset and ability to adapt to change
• Able to accomplish their given work quickly and thoughtfully
• Comfortable juggling multiple projects and tasks at once
• Has a collaborative work ethic and easy going nature

Responsibilities

• Evolve, explore and apply our visual identity; become fully immersed in the Gemini brand and mission
• Lead and work on multiple digital projects simultaneously in a fast-paced, ever-changing environment
• Generate clear ideas, concepts and designs of creative assets from beginning to end
• Execute and produce a mix of graphic, motion, and photographic content
• Collaborate with a cross-functional team that includes marketing, engineers, and product managers in order to create compelling content for the user
• Support multiple business lines with creation of digital assets
• Work closely with the Art Director and marketing partners to formulate, communicate and transform a complex system into a simplistic message
• Explore new directions and design patterns to meet the requirements while pushing the quality of design forward
• Oversee the execution of assets, typography, logos, icons and interfaces for multiple platforms
• Help with leading efforts to develop ad campaigns and design styles for product launches, features updates, and ad campaigns
• Develop new designs as well as iterate on existing designs for the marketing website
• Support and explore styles for social channels
• Work with marketing to design email, content (ex: whitepapers), and print collateral

Preferred Qualifications

Motion design skills

Benefits

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off
• In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our office in Seattle