Senior Brand & Digital Consultant

Summary

Join Cielo as a Senior Brand & Digital Consultant and develop and implement advanced talent brand, attraction, and engagement solutions. This revenue-generating role requires expertise in delivering Brand Practices products and services. You will work with internal stakeholders, write strategic creative briefs, and contribute to internal and external content. The position demands extensive experience in employer branding or recruitment marketing, a strong understanding of talent marketing, and the ability to translate best practices into effective solutions. You will routinely scope and manage projects, measure ROI, and gather market and talent intelligence. This role offers the chance to be at the cutting edge of the talent acquisition industry.

Requirements

• Bachelor’s degree strongly preferred in a related field. High school diploma or equivalent required
• Extensive experience in employer branding or recruitment marketing is required (either RPO/In-House or Brand/Recruitment Marketing Agency)
• Strong understanding of talent marketing at least one key area is required, EVP/Employer brand strategy, advertising, social media, recruitment marketing technology
• Translate best practice into relevant, practical and effective solutions and products

Responsibilities

• Routinely scope, convert and own project delivery in the range of $25K-$100K, such as competitor reviews of marketing activity, photoshoots and filming, integrated attraction campaigns, and components of large brand projects, for example: running focus groups or draft EVP strategy, with support from Director - Brand Strategy
• Day to day, requires limited guidance from leaders on all core products and services, fully understands invoicing, accounting, and reporting, product value propositions, and accountabilities required for high quality outputs (budget, high quality work, and client satisfaction) for complex annual programs, research, brand strategy, creative and design, managed services, tactical campaigns
• High visibility and reputation with internal stakeholders, typically Manager level in the areas of sales, solutions, business development, leading to ongoing Client Development opportunities, where an audit may help open a careers site conversation, or sharing a thought leadership article on content marketing might get you a client meeting
• Write strategic creative briefs with limited oversight and to director satisfaction, with support in sharpening the proposition with Brand Strategy leader support
• Invest in personal brand reputation, contribute to internal and external blogs, white papers and webinars
• Gather Market and Talent intelligence to develop highly targeted talent marketing strategies
• Measure and maximize ROI on all projects, ensure tracking of campaigns is properly set up and reported. Provide data to teams accurately and efficiently, with key insights overlaid for governance and continuous improvement purposes

Preferred Qualifications

Employer Brand experience in Agency or RPO setup, exposure to Healthcare sector