Senior Digital Marketing Strategist

Summary

Join Zirous, a leading IT and consulting company, as a Senior Digital Marketing Strategist! This hybrid role (remote Mondays/Fridays) involves leading paid social media campaigns (Facebook, LinkedIn, Instagram), managing the company website (content, SEO), utilizing analytics tools (Google Analytics, Tag Manager), designing marketing assets (Adobe Creative Suite), and managing full-funnel marketing campaigns. Collaborate with sales and marketing teams to achieve business goals, participate in events and webinars, and contribute to partner marketing initiatives. You will work independently and collaboratively, leveraging your analytical and creative skills to drive digital marketing success. Zirous offers a flexible schedule, numerous perks, and professional development opportunities.

Requirements

• Bachelor's Degree in marketing, communications, or related field
• 3 - 5 years of digital marketing experience
• Strong critical thinking and problem-solving skills
• Must be an action-oriented leader who deploys exceptional project management skills
• Proficient in Adobe Creative Suite for design and content development
• Skilled in content management systems (CMS) such as WordPress, with a strong understanding of web optimization and SEO best practices
• Experienced in managing and executing paid advertising campaigns across Facebook, LinkedIn, and Instagram

Responsibilities

• Lead and manage paid social media campaigns across Facebook, LinkedIn, and Instagram - including audience targeting, creative development, ad structure, A/B testing, and performance optimization
• Oversee the company website - managing structure, content updates, design, and SEO to ensure an engaging and optimized user experience
• Utilize tools such as Google Analytics, Tag Manager, and Search Console to monitor performance, track KPIs, and drive data-informed decisions
• Design and maintain digital and print collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop), including landing pages, sales materials, business cards, and event signage
• Develop on-brand templates and assets for web, email, social, and event use
• Manage full-funnel marketing campaigns and customer journeys-engaging prospects, MQLs, SQLs, and customers throughout their lifecycle
• Collaborate with sales and marketing stakeholders to align messaging, drive lead generation, and support overall business goals
• Assist with events, webinars, and partner marketing initiatives, ensuring consistent branding and messaging across all touchpoints
• Perform other duties as assigned

Preferred Qualifications

• Familiarity with email marketing and automation platforms, Marketo, is preferred
• Working knowledge of CRM platforms, with a preference for experience in Salesforce
• This person is ideally both highly analytical and creative

Benefits

• LOTS of perks: snacks, beverages, social hours, on-site gym & shower facility, small group activity options outside of work (think axe throwing, bowling, pickleball, go-karts, and more), and a flexible work schedule with the ability to work remotely and in the office
• Recognition for a job well done! Employee of the Month and Employee of the Year awards with bonus amounts for each
• Company-wide lunches on-site and remotely
• Lunch and Learns (throughout the year we educate each other on different industry topics)
• Casual dress - jeans, sweatshirts, and flip flops are all acceptable while in our office or while working from home. We do dress up when client-facing, but don't worry if this is your first professional and don't have business clothes - we offer a clothing allowance!
• Professional development opportunities: certifications, continued education, speaking engagements, etc
• Enjoy a competitive salary along with an attractive benefits package, including a 401(k) match
• Experience the best of both worlds with our hybrid model, combining in-office collaboration and remote work days each week
• Benefit from flexible scheduling options
• Take on thrilling and diverse projects that keep you engaged
• Embrace flexible time off (FTO) with unlimited time off - take the time you need while still being there for your teammates and Zirous
• Receive paid holidays to recharge and relax
• Access a cell phone subsidy and discounts with Verizon