Senior Marketing Associate

Summary

Join ShopBack Vietnam as a Senior/Marketing Associate and lead impactful campaigns, manage product and CRM initiatives, and collaborate cross-functionally to drive user engagement and business growth. You will conceptualize and execute in-app campaigns, focusing on driving growth and maximizing campaign revenue, particularly within the Travel vertical. Responsibilities include monitoring campaign performance, implementing growth plans, conducting A/B testing, and collaborating with various departments. You will also own and lead CRM strategy and execution, including content planning, segmentation, and campaign automation. Success requires a growth mindset, strong analytical and creative thinking, and the ability to execute with agility. The ideal candidate is customer-obsessed, proactive, and ready to continuously improve.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years experience as Campaign Planner/Campaign Specialist/Growth Marketing Executive; prior experience in digital marketing, tech start-ups or the e-commerce industry is preferred
• Creative thinking, data-driven mindset, excellent in analyze data to drive actionable insights
• Excellent project management, and organizational skills in a fast-paced environment
• Strong written and verbal communication skills, fluent in English
• Self-motivated, adaptable, and detail-oriented with a positive, solutions-first mindset.A team player with a "can't-is-not-an-option" attitude, resourceful, not discouraged by failure or mistakes
• Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale

Responsibilities

• Conceptualize and execute comprehensive in-app campaigns, focusing on driving growth and maximizing campaign revenue with a focus on Travel vertical
• Monitor, analyze campaign performance to derive data-driven insights to make informed marketing decisions and drive continuous optimization
• Initiate and implement plans to grow transacting customers and improve Customer Lifetime value (CLV)
• Initiate and carry out experiments (A/B testing, pilot launches, etc.) to validate campaign mechanics, optimize performance and drive informed growth decisions
• Work closely with Product and Customer Service departments to gather insights from users, contributing to product enhancements
• Collaborate with stakeholders across Business Development, CRM, Product, and Data to align on objectives and deliver integrated marketing campaigns
• Own and lead CRM strategy and execution, covering both Lifecycle CRM and Promotional CRM, including content planning, segmentation, and campaign automation to drive personalized experiences and increase CLV
• Collaborate closely with the Regional CRM team to implement lifecycle journeys and optimize performance through testing and iteration
• Design and run A/B experiments across both lifecycle flows and promotional campaigns to continuously improve engagement and conversion outcomes
• Monitor CRM KPIs, analyze performance data, and apply insights to refine CRM tactics and best practices across channels (email, push notifications, in-app, etc.)
• Assist relevant stakeholders (Operations, CS, BD) resolve problems related to the in-charged SOWs (Campaign, Product, Brand Solution, onboarding)
• Undertake other tasks as assigned by the Manager

Preferred Qualifications

Master's degree is a plus

Benefits

• Competitive compensation based on your performance
• Work-From-Anywhere benefit to enable you to thrive personally and professionally
• Flow Day Thursday (1-day a week, optional to work from home or office)