Marketing Lead

Summary

Join ShopBack as a local marketing expert to scale its ShopBack Pay business in Singapore. You will own the end-to-end marketing strategy, manage campaign planning, and build relationships with brand partners to create impactful B2C marketing campaigns. Responsibilities include guiding the team in executing co-branded activations, optimizing in-store POSM, managing marketing budgets, tracking campaign performance, and collaborating with cross-functional teams. You will also lead a team of marketing associates, fostering a high-performing culture and identifying new revenue opportunities. ShopBack offers competitive compensation, a work-from-anywhere benefit, and a collaborative culture.

Requirements

• Strong acumen of merchant related consumer mechanics is required
• 5 - 7 years relevant experience in partnerships/marketing/business building experience, preferably within payments/platform marketing, offline and/or e-Commerce environment
• Strong experience in multi- channel campaign management, including offline / in-store channels, events, paid media, in-app channels and CRM
• A self-starter, independent, resourceful, creative and result-oriented individual who thrives in a fast pace and high achieving environment
• Excellent project management and stakeholder management skills
• Strong analytical abilities with the ability to drive data backed decisions translate hypothesis/strategies into actionable insights
• Strong verbal and written communication skills, with the ability to present opportunities and insights clearly and effectively

Responsibilities

• Ownership of end-to-end marketing strategy to drive growth across all customer segments and revenue for ShopBack Pay in the Singapore market
• Own and manage campaign and calendar planning together with commercial stakeholders
• Identify and establish relationships with high-impact brand partners to create, plan and implement mutually beneficial B2C marketing campaigns to grow ShopBack’s offline and online presence
• Guide the team to conceptualize and execute co-branded offline and online retail activations with merchant partners to increase ShopBack visibility, acquire and engage existing ShopBack users across offline, digital, in-app and CRM channels
• In-Store Marketing expertise: Work together with the design and operations team to continuously optimize In-Store point of sale materials (POSM) and processes to amplify ShopBack’s value proposition at every consumer touchpoint
• Own SG growth metrics and manage marketing budgets with clear evaluation on ROI
• Track and evaluate performance of campaigns and initiatives by analyzing relevant data and metrics looking at acquisition and retention strategies
• Stakeholder management: Effective cross functional collaboration with local and global teams (commercial, marketing, product, graphic design, CRM, performance marketing etc.) to ensure cross business unit alignment
• Team and performance management: Lead a team of marketing associates to foster high performing team culture
• Identify knowledge & gaps, mentor and upskill, leading with ShopBack values at all times and operating within agreed SLAs
• Stay abreast of key industry trends and the use of data to formulate and make recommendations on new revenue opportunities in order to develop a strong culture of rapid experimentation

Preferred Qualifications

• People management experience is preferred
• Experience working with merchants and brands is a plus

Benefits

• Competitive compensation based on your performance
• Work-From-Anywhere benefit to enable you to thrive personally and professionally
• Flow Day Thursday (1-day a week, optional to work from home or office)