Senior Content Marketer

Summary

Join Airtable as a Senior Campaigns Manager, Builder Acquisition and Engagement and spearhead the strategy, execution, and optimization of impactful marketing campaigns targeting key users. You will be a crucial driver of user growth, enhancing brand visibility and generating demand across various channels. This role demands expertise in storytelling and crafting compelling narratives that resonate with the target audience. Close collaboration with product marketing, content, design, and sales teams is essential. You will own campaigns from concept to execution, ensuring alignment with growth objectives. The ideal candidate possesses strong campaign planning experience across multiple channels, data-driven insights, and excellent communication skills.

Requirements

• 7+ years of experience in campaign or demand generation roles
• Strong experience in integrated campaign planning across multiple channels (digital, social, email, corporate events, etc.)
• Data-driven mindset with a strong understanding of analytics and reporting tools
• Ability to analyze user data to optimize acquisition funnels and enhance user engagement
• Excellent project management skills with the ability to manage multiple priorities and meet deadlines
• Outstanding communication and presentation skills, with experience working closely with senior leadership
• Ability to adapt to a very fast-paced, evolving environment and pivot strategies as needed - and enjoy doing so!

Responsibilities

• Collaborate closely with product marketing to interpret key messaging, positioning, and product differentiators, and turn these elements into a comprehensive campaign narrative
• Own the development and execution of multi-channel campaigns, including digital, content, social media, email, and paid media strategies to drive awareness, engagement, and conversions
• Work closely with teams like product marketing, content, creative, community, education, webinar and sales teams to ensure campaigns are aligned with overall marketing objectives and customer needs
• Set KPIs and utilize data-driven insights to measure campaign performance, optimize ongoing efforts, and report results to key stakeholders
• Present campaign strategies, progress, and outcomes to senior leadership, making recommendations based on insights and performance data
• Stay on top of industry trends, marketing technologies, and best practices. Identify new opportunities to innovate and elevate campaign performance

Preferred Qualifications

• Product Led Growth (PLG) marketing experience
• Experience in a B2B technology or SaaS environment
• Experience with / exposure to SEO/SEM and Lifecycle strategies and their role in driving user acquisition
• Familiarity with marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce)

Benefits

• Restricted stock units
• Incentive compensation
• Benefits