Senior Content Marketing Manager

Summary

Join Walnut, a rapidly growing sales automation startup, as a Senior Content Marketing Manager. You will be responsible for developing and leading the content strategy, managing external resources, driving brand awareness, coordinating with cross-functional teams, and measuring performance. This role requires a strong writing and editorial background, experience managing content teams, and a deep understanding of product-led growth principles. You will play a pivotal role in shaping Walnut's brand voice and promoting the Product-Led Everything movement. The ideal candidate will be a proactive self-starter with exceptional project management and communication skills. This is an exciting opportunity to contribute to a fast-growing company and build your personal brand.

Requirements

• 7+ years of experience in content marketing, preferably within SaaS or tech-focused environments
• Strong writing and editorial background, with the ability to produce and polish compelling copy across multiple formats
• Proven track record in managing freelancers, agencies, or cross-functional content teams, ensuring on-time, high-quality deliverables
• Understanding of product-led growth principles (or a keen interest in learning) and how to apply them to content strategy
• Familiarity with SEO best practices, keyword research, and inbound marketing techniques
• Experience working with content management systems (WordPress, Webflow) and marketing automation platforms (HubSpot, Marketo, etc.)
• Exceptional project management skills—capable of juggling multiple deadlines in a fast-paced environment
• Collaborative mindset, with outstanding communication and stakeholder management abilities

Responsibilities

• Develop & Lead Content Strategy
• Own Walnut’s content roadmap, ensuring alignment with overarching marketing goals, product releases, and the Product-Led Everything vision
• Conduct audience and competitive research to uncover new content opportunities and refine messaging
• Manage External Resources & Collaborations
• Build and maintain relationships with freelancers, agencies, and other external partners—establishing clear briefs, deadlines, and brand guidelines
• Oversee and review content deliverables for quality, consistency, and alignment with Walnut’s brand voice
• Drive Brand Awareness & Thought Leadership
• Champion Walnut’s Product-Led Everything mission across various channels (blog, social media, webinars, events) to position us as a market leader
• Collaborate with leadership to identify emerging industry trends and craft narratives that resonate with our audience
• Coordinate with Demand Generation & Cross-Functional Teams
• Partner with the demand gen team to develop content that drives lead acquisition and nurtures prospects through the funnel
• Work closely with product marketing, sales, and customer success to ensure consistent, high-impact storytelling across the buyer’s journey
• Write, Edit & Optimize
• While you’ll delegate much of the content creation, you’ll also produce and edit key pieces—such as high-level thought leadership articles and brand messaging—ensuring accuracy and tone
• Implement SEO best practices and track performance metrics to optimize content for reach, engagement, and conversion
• Measure & Report on Performance
• Use analytics tools (e.g., Google Analytics, HubSpot) to evaluate the effectiveness of content and guide data-driven decisions
• Present regular performance updates to stakeholders, highlighting wins, insights, and areas for improvement

Preferred Qualifications

An interest in being a thought leader in our space to build your personal brand and Walnut’s in parallel