Senior Content Marketing Manager, Sales-Led

Summary

Join Customer.io as their Sales-Led Growth Content Marketing Manager and create persuasive content that helps mid-market buyers understand the platform's value. You will develop various content assets, including case studies and sales one-pagers, to support sales conversations. Collaborate with sales, product marketing, and engineering teams to translate technical features into clear business value. Build messaging frameworks and enablement assets to address the needs of marketing and lifecycle teams. Partner with sales to execute targeted nurture campaigns and support ABM initiatives. Measure content impact on sales performance, including partner recruitment and pipeline acceleration. This role requires 3–5 years of B2B SaaS content marketing experience and a strong grasp of technical marketing concepts. Customer.io offers competitive compensation, equity, and benefits, including unlimited PTO, paid parental leave, and various other perks.

Requirements

• 3–5 years of B2B SaaS content marketing experience, ideally supporting sales cycles for mid-market and early enterprise buyers
• Strong grasp of technical marketing concepts (e.g., marketing automation, behavioral data, customer messaging orchestration)
• Experience collaborating with sales and customer-facing teams to develop high-impact enablement materials
• Skilled at writing for multiple personas, especially growth marketers, marketing ops, and technical decision-makers
• Comfortable with fast-paced, feedback-driven environments and adapting content to evolving sales strategies

Responsibilities

• Develop mid- and bottom-of-funnel content, including case studies, comparison guides, ROI briefs, and sales one-pagers, to support sales conversations
• Collaborate with AEs, PMM, and solutions engineering to translate technical features into clear business value across verticals like SaaS, mobile apps, fintech, and healthtech
• Build messaging frameworks and enablement assets that help our team speak to the specific needs of marketing and lifecycle teams at product-led and customer-centric companies
• Partner with sales to execute targeted, persona-specific nurtures and content creation that supports high-conversion outbound and follow-up campaigns
• Support cross-functional campaigns and ABM initiatives with content tailored to industries, use cases, and company maturity levels
• Measure content impact on sales performance, including partner recruitment, close rates, and pipeline acceleration

Preferred Qualifications

• Familiarity with the buying cycles of mid-market companies and early-stage marketing teams
• Ability to simplify complex product capabilities while still appealing to the broadest possible technically-savvy audience
• Success creating content for SaaS buyers evaluating solutions without extensive procurement teams
• Experience with CRM, enablement, or ABM tools to understand what content resonates and converts
• Proven track record building assets or enablement material that speed up sales cycles and support high-conversion outbound

Benefits

• Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 16 weeks paid parental leave (including adoption and foster care)
• 100% paid insurance premiums for you and your dependents
• 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
• $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
• $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
• $300/month co-working space rental reimbursement
• $2,000/yearly professional education budget for conferences, courses, workshops, books, etc
• $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
• One month sabbatical after five years at Customer.io