Director of Content Design

Summary

Join Pleo as their Director of Content Design and build a high-performing Content Design function from the ground up. You will lead a team, establish content systems, and ensure clear communication across global markets. This role requires hands-on UX content strategy, execution, and system building. You must thrive in a fast-paced environment, solving immediate challenges while shaping future content design work. The initial six months will focus on hiring, auditing content, contributing to high-impact work, establishing a vision and processes, and building relationships. The following year will involve fully staffing the team, building scalable systems, increasing engagement metrics, creating a differentiating content strategy, and establishing prioritization frameworks. Pleo offers a variety of benefits, including a Pleo card, catered lunches or a lunch allowance, comprehensive healthcare, generous paid time off, hybrid/remote work options, additional holiday purchase options, mental health support, access to LinkedIn Learning, and paid parental leave.

Requirements

• Built a content design function from scratch before
• Familiar with ‘hands-on’ execution in high-impact UX content work
• Knows how to coach and mentor to elevate the team’s skills, gives strong feedback, and makes content a company-wide strength
• Experience working in a scale-up or startup, where processes were still evolving
• Comfortable with ambiguity and fast-paced environments
• Knows how to balance self-serve SMB users and enterprise sales-led customers, and can adapt content strategy across different buyer journeys
• Understands fintech, compliance, or finance-related products and knows how to make complex financial workflows easy to understand
• Previously implemented content testing frameworks, used analytics tools (e.g., Looker) to track and optimize, and can prove real business impact from content work

Responsibilities

• Build and scale a new high-performing Content Design function at Pleo from the ground up
• Ensure that our UX content, messaging, and frameworks drive adoption, activation, and retention
• Lead a team of 4-5 content designers
• Establish content systems
• Deliver clear, effective communication across Pleo’s global markets
• Set the vision
• Execute high-impact work
• Build content systems for scale
• Work in key product areas while defining the long-term role of content design at Pleo
• Shape your own role
• Solve immediate challenges
• Structure content design work for the future
• Hire at least 1 strong content designer, ensuring alignment with business and product needs
• Audit our UX content, processes, and workflows, identifying opportunities for improvement and scalability
• Contribute to high-impact UX content work, setting the standard for quality
• Establish a well-defined vision for the content design function that aligns with our overall strategy and includes measurable goals
• Establish team processes (critiques, workflows, documentation) to improve content quality and collaboration
• Build working relationships with product design, user research, brand, marketing, localisation and beyond
• Implement a content testing framework, running several A/B experiments to inform content decisions
• Fully staffing the content design team with 4-5 designers, balancing expertise and impact
• Building scalable content systems, reducing reliance on ad-hoc content requests by X%
• Increasing activation and engagement metrics through well-executed content strategies
• Creating a content strategy that differentiates Pleo’s voice, reinforcing trust and engagement in fintech and expense management
• Aligning content strategy across Product, Marketing, and Brand, ensuring consistency
• Establishing clear prioritization frameworks, ensuring content design work is structured and focused on the highest-impact areas

Preferred Qualifications

• Speak more than one language or have experience with localization operations
• Familiar with UX content tools like Ditto or Frontitude

Benefits

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
• Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
• We offer 25 days of holiday + your public holidays
• For our Team, we offer both hybrid and fully remote working options
• Option to purchase 5 additional days of holiday through a salary sacrifice
• We use MyndUp to give our employees access to free mental health and well-being support with great success so far
• Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
• Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work