Senior Content Strategist

Summary

Join Smartsheet's marketing team as a Senior Content Strategist and lead content-centered programs, optimizing content performance, and collaborating with stakeholders to achieve business objectives. You will analyze market trends, develop engaging content, and contribute to the overall content marketing strategy. This role requires extensive experience in content creation, strategy, and project management within the B2B SaaS sector. The position offers a competitive salary, comprehensive benefits, and flexible work options, including remote work from anywhere in the US where Smartsheet is a registered employer. You will report to the Senior Manager, Content Strategy. Smartsheet is committed to fostering an inclusive and welcoming work environment.

Requirements

• 7+ years of experience in writing, content creation, and content planning
• 2+ years of experience in content marketing for enterprise B2B SaaS companies
• Content strategy and project management experience
• Familiarity with SEO, digital customer experiences, and the buyer’s journey
• Knowledge of keyword research tools, social media platforms, search engine optimization and search engine marketing
• Strong communication and presentation skills
• Experience partnering cross-functionally with design, development, campaigns, product and product marketing, sales, and outside partners such as agencies
• Great planner, collaborator and strategic thinker

Responsibilities

• Lead content-centered programs with an eye toward audience, buyer journey, global reach, and optimal impact
• Analyze content performance to identify trends and make recommendations for optimizations and new content creation
• Partner with stakeholders and collaborate cross-functionally to build content that achieves measurable business objectives
• Track key market trends and competitive messages to create the necessary content to address key trends
• Develop clear and engaging content that builds the brand while addressing consumer and business needs
• Perform content gap analyses to determine what type of content is missing and what could be needed
• Participate in creating, adjusting, and managing an editorial calendar
• Produce written content on behalf of the Smartsheet brand that is consistent with our brand voice, style, and tone
• Contribute to thought leadership and content marketing strategy that drives brand awareness, sales enablement, lead generation, customer engagement, sales, and customer retention
• Support other duties as needed

Benefits

• HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Sick Time Off
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)