Senior Strategist

Summary

Join Designit as a freelance Senior Strategist to support a fast-moving project within the Strategy & Research practice. This role centers on identifying third-party voices, platforms, and partnership opportunities influencing decisions in a complex B2B category. You will focus on identifying high-impact information sources and translating that intelligence into actionable strategies. Key areas include discovering influencers, analyzing reach and audience, assessing brand visibility, and benchmarking competitors. Using research and tools like Sprinklr, GWI, Helixa, and SparkToro, you'll create outputs such as influencer maps and strategic recommendations. The role involves leading a strategy workstream, investigating influence flows, synthesizing digital footprints, and contributing to client deliverables.

Requirements

• 8+ years of experience in brand, comms, or research strategy (agency or consulting preferred)
• Comfort working in B2B or complex industries such as tech, finance, or enterprise services
• Strong experience in desk research and analyzing large volumes of qualitative and quantitative input
• Working knowledge of social listening and insight tools (e.g., GWI, Sprinklr, SparkToro)
• Excellent communication and storytelling skills -- written and verbal
• Ability to work independently, manage time, and collaborate across remote teams

Responsibilities

• Lead a defined strategy workstream within a collaborative, multidisciplinary team made up of researchers, strategists, and client leads
• Investigate how influence flows across expert networks, media platforms, and thought leadership ecosystems
• Analyze and synthesize complex digital footprints into strategic narratives
• Contribute directly to high-stakes client deliverables with meaningful business impact
• Translate complex data into clear, usable deliverables: influencer maps, insights, and strategies
• Discover who’s shaping the conversation and driving influence
• Analyze reach, audience, and content focus
• Assess brand visibility and identify gaps
• Benchmark competitor presence and tactics
• Deliver actionable strategic recommendations

Preferred Qualifications

• Strong verbal and written communication; able to distill complexity into clear narratives
• Expertise in synthesizing research findings into strategic insights and recommendations
• Proficiency in stakeholder research, media audits, and competitor analysis
• Ability to work autonomously and manage multiple streams of work on tight timelines
• Familiarity with social listening, audience intelligence, and media insight platforms
• Strategic thinking with a strong bias toward action and clarity
• Comfort navigating ambiguity and shaping structure from open-ended briefs