Senior Content Marketing Manager

Summary

Join Sword Health, a Forbes Best Startup Employer, and become a Senior Content Manager for Thrive, our AI pain care solution. You will be responsible for creating compelling content to boost member enrollment, activation, and program completion. This role requires a strong background in B2C direct-response writing and experience with email and direct mail marketing. You will collaborate with cross-functional teams to develop and execute marketing campaigns. The ideal candidate is a creative and analytical thinker with a proven track record of driving customer acquisition. Sword Health offers a remote-first work environment and a comprehensive benefits package.

Requirements

• 6+ years of copywriting and content strategy experience, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high growth start-up (preferably early-stage) or top tier consulting company or agency
• In or has the ability to work PST time zone hours
• Strong written and verbal communication skills and the ability to work effectively with cross-functional teams and influence external Clients
• Self motivated with a bias for action
• Equally comfortable developing and executing strategies that drive enrollments and member activations and creating copy that drives action
• Positive, can do attitude
• Creative and analytical thinker - comfortable using data to identify new high impact opportunities to test and drive Move enrollments
• Extremely proactive, and adaptable to a fluid environment
• Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment
• Deep passion for solving problems in fast-paced, startup environment

Responsibilities

• Lead copywriter for high-performing B2C content across key channels,  including email, direct mail, landing pages, push notifications, and SMS, to drive program enrollment and member engagement
• Support the strategy and execution of lifecycle and growth campaigns, working closely with the Strategy & Ops associate and Head of Marketing
• Concept and write creative assets for thematic campaigns, webinars, one-pagers, and social content
• Collaborate with design to develop on-brand, visually compelling assets that elevate campaign impact
• Partner cross-functionally with teams across Design, Growth Marketing, Brand, Marketing Ops, Data, Customer Success, Clinical, and Operations to ensure content excellence and alignment with broader goals
• Bring creative and analytical thinking to ideate and test new approaches to drive enrollments to Thrive

Benefits

• Comprehensive health, dental and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family