Senior Content Writer

Summary

Join MaintainX as a Senior Content Writer to create engaging content that drives traffic and generates leads.

Requirements

• At least 5+ years of experience in a similar role at a B2B SaaS company—ideally in-house
• A bachelor's degree in English, Professional Writing, PR, Journalism, Communications, or a related field
• You are a seasoned storyteller with exceptional written and verbal communication skills and impeccable attention to detail
• You have a passion for writing—all day, every day—with a strong portfolio that demonstrates your passion and expertise
• You have extensive experience writing persuasive long-form and short-form copy across owned, earned, and paid channels
• You have strong knowledge of SEO best practices, tools (SEMRush, Ahref, Google Search Console, Clearscope, etc…) and strategies that drive organic traffic
• You are an expert in translating technical topics (like manufacturing and engineering topics!) into easy-to-understand concepts; bonus points if you have experience working in the manufacturing or engineering field
• You have exceptional research skills, demonstrating the capacity to conduct thorough and insightful research across various topics, industries, and sources to produce data-driven, high-quality content
• You are a natural team player with strong collaboration and communication skills. You are adept at building strong relationships with internal and external stakeholders
• You have strong project management skills with a keen ability to prioritize workloads, communicate timelines, and meet deadlines

Responsibilities

• Develop various types of high-quality, engaging SEO content (short-form and long-form) that helps drive organic traffic to MaintainX
• Collaborate with subject matter experts and internal stakeholders to gather the necessary insights and information to create content
• Regularly author product-oriented content for middle and bottom-of-the-funnel prospects that help solve their day-to-day problems
• Create high-quality long-form gated content that drives content leads
• Repurpose existing content to optimize it for different audiences, channels, and platforms
• Ensure all published content adheres to SEO best practices, MaintainX brand guidelines, channel specifications (owned, earned, and paid), and internal quality standards (accuracy, clarity, etc…)
• Identify fresh content opportunities by keeping up-to-date with industry trends, the competitive landscape, product knowledge, and internal and external feedback
• Consistently track content performance and make necessary optimizations and adjustments as needed

Benefits

• Competitive salary
• Meaningful equity opportunities
• Healthcare, dental, and vision coverage
• 401(k) / RRSP enrollment program
• Take what you need PTO