AJ Bell is hiring a
Senior Conversion Rate Optimisation Executive

Summary

Join AJ Bell as a Senior Conversion Rate Specialist to drive product agenda, improve user experience, and increase customer engagement through conversion rate optimisation strategies.

Requirements

• Previous experience of designing and executing conversion optimisation tests
• Strong practical understanding of web technologies and HTML
• Familiar with optimisation tools and platforms, preferably Webtrends Optimize
• Experience using data analytics tools, preferably GA4 and Crazy Egg
• Awareness and understanding of UX & CX design principles
• Experience working with web developers
• Competent in JavaScript and Google Tag Manager
• Advanced Excel skills

Responsibilities

• Develop and execute testing roadmap alongside the Experimentation Manager
• Design and execute A/B and multivariate tests according to agreed roadmap
• Complete all test analysis, communicating insights to internal stakeholders
• Become platform super user, able to independently develop tests and metrics on the platform through to delivery
• Monitor and analyse website and digital performance using web analytics and customer feedback tools
• Work with UX/UI designers and developers to implement user-friendly design principles
• Contribute to refining website elements to streamline user journeys
• Collaborate with marketing, product, technology and UX teams to execute testing roadmap
• Third-party relationship management to support the experimentation agenda

Benefits

• Starting holiday entitlement of 26, increasing up to 31 days with length of service
• Holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 7%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by Medicash
• Discounted private healthcare scheme and dental plan
• Free gym membership
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals
• Ongoing technical training
• Professional qualification support
• Talent management programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code