Senior Conversion Rate Optimization Manager

Summary

Join Thumbtack as a Senior Manager, SEO and CRO and drive the holistic health, performance, and growth of our website. You will oversee organic search strategy, manage website health, diagnose performance fluctuations, and lead cross-functional SEO initiatives. As a senior team member, you'll execute and shape our long-term SEO strategy, ensuring alignment across teams. You will develop and execute SEO and AI growth strategies, future-proof for AI-driven search, optimize web experience and discoverability, and lead overall website health initiatives. Collaboration with cross-functional teams is crucial, as is performance analytics and driving content and marketing integration. Thumbtack offers a virtual-first working model and various benefits.

Requirements

• Deep expertise in SEO, with 7+ years of experience managing large-scale dual sided marketplace websites
• Strong technical SEO skills, including site architecture, structured data, Core Web Vitals, log file analysis, and rendering optimization
• Ability to balance execution with strategic thinking and drive cross-functional initiatives with measurable business impact
• Proficiency in SEO analytics tools (Google Search Console, BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, Screaming Frog, etc.)
• Experience leading SEO projects in an agile product/engineering environment and working with sprint planning
• CRO Expertise & Experimentation – Strong background in A/B testing, multivariate testing, and user behavior analysis to optimize conversion paths. Experience with tools like Optimizely, VWO, Google Optimize, or equivalent
• Data-Driven Decision Making – Proficiency in analyzing user journeys, heatmaps, and funnel performance using Google Analytics, Amplitude, Fullstory, Hotjar, or similar to drive UX and conversion improvements
• Strong data analysis skills, with the ability to translate insights into actionable recommendations
• Excellent communication and stakeholder management skills, with experience influencing cross-functional teams

Responsibilities

• Develop & Execute SEO & AIO Growth Strategy – Build and drive a data-driven roadmap that fuels sustainable organic growth, optimizing for both traditional search and AI-powered discovery experiences
• Future-Proof for AI-Driven Search – Stay ahead of evolving AI search models (e.g., Google SGE, Bing Copilot, Perplexity) and develop strategies to optimize content for AI-generated results and answer engines
• Optimize Web Experience & Discoverability – Enhance site architecture, internal linking, structured data, and on-page elements to improve user engagement and visibility across search ecosystems
• Lead Overall Web Site Health – Conduct in-depth site-wide audits, monitor site performance (core web vitals, crawlability, indexation), and scalable solutions for technical SEO issues to ensure search engine accessibility
• Cross-Functional Leadership – Collaborate with Product, Engineering, Design, and Analytics to embed SEO and AI-driven strategies into platform and content development
• Performance Analytics & Insights – Analyze search trends, AI-driven ranking factors, and traffic shifts to identify growth opportunities and communicate impact to stakeholders
• Drive Content & Marketing Integration – Support content teams in optimizing for search intent, AI-generated powered recommendations, and best practices within a headless CMS

Preferred Qualifications

• Experience in a high growth tech company and/or two-sided marketplace app/company
• Ability to thrive in ambiguity combined with big-picture thinking and exceptional problem solving skills
• Web development skills (HTML, CSS, JavaScript/jQuery), particularly in the context of A/B testing and/or front end web development
• Experience architecting programs for multiple audiences at various stages of a buyer’s journey

Benefits

• Virtual-first working model coupled with in-person events
• 20 company-wide holidays including a week-long end-of-year company shutdown
• Library (optional use collaboration & connection hub) in San Francisco
• WiFi reimbursements
• Cell phone reimbursements (North America)
• Employee Assistance Program for mental health and well-being