Senior Manager, Paid Media

Summary

Join Luxury Presence as a Senior Manager, Paid Media and lead the transformation of our paid media offering into an AI-powered growth engine. Develop and execute the strategic roadmap for paid media, focusing on scalability and performance. Lead and mentor a team of campaign managers, design optimization frameworks, and establish performance benchmarks. Drive innovation through AI applications and collaborate with cross-functional teams. This high-impact role contributes directly to revenue goals and client retention. The ideal candidate is a strategic, data-driven advertising leader with a proven track record of scaling advertising programs.

Requirements

• 7+ years of digital advertising experience with 3+ years in a leadership role managing paid media teams
• Deep expertise across Google Ads, Facebook Ads, and emerging advertising platforms
• Proven track record scaling advertising programs that drive measurable business outcomes
• Experience working with large volumes of accounts and implementing systematic optimization approaches
• Strong understanding of lead generation economics and conversion funnel optimization
• Exceptional team leadership capabilities with experience hiring, mentoring, and developing advertising talent
• Outstanding cross-functional collaboration skills and ability to communicate complex concepts to diverse stakeholders
• Advanced knowledge of advertising automation, bid management tools, and campaign optimization techniques
• Strong data analysis capabilities with experience deriving actionable insights from complex datasets
• Understanding of CRM integration, lead scoring models, and attribution methodologies
• Intellectual curiosity and willingness to experiment with new approaches
• Passion for leveraging emerging technologies like AI to transform traditional advertising practices

Responsibilities

• Develop and execute the strategic roadmap for our paid media offerings, focusing on scalability and performance
• Lead and mentor a team of campaign managers to deliver exceptional performance across multiple advertising channels
• Design and implement comprehensive optimization frameworks and cadences that scale across hundreds of client accounts
• Establish performance benchmarks, testing protocols, and reporting standards that drive continuous improvement
• Drive innovation through AI applications, automation, and emerging channel opportunities
• Collaborate with Product, Engineering, and Data teams to productize advertising workflows
• Partner with Sales and GTM teams on pricing and packaging strategies for our advertising offerings, including upsell opportunities
• Create standardized operating procedures that balance efficiency with market-level segmentation strategies
• Implement quality assurance protocols to ensure consistent delivery across all accounts
• Drive measurable improvements in lead quality, conversion rates, and client ROI
• Support Client Success teams in communicating value and addressing performance challenges
• Contribute to retention initiatives through proactive optimization and strategic interventions

Preferred Qualifications

• Experience in real estate, proptech, or lead generation for service professionals
• Knowledge of AI application in advertising strategy, targeting, and creative development
• Background in test-and-learn methodologies and experimentation frameworks
• Familiarity with real estate marketing regulations and best practices
• Experience building or transitioning services to product-led approaches