Remote Senior Copywriter

Summary

Join Fleetio as a Senior Copywriter and craft compelling copy across digital and offline channels, focusing on increasing conversions, engagement, and lead generation.

Requirements

• 5+ years of professional copywriting experience, ideally in a B2B SaaS environment
• Proven track record of writing high-converting copy for various platforms (ads, landing pages, email marketing, websites)
• Expertise in CRO and familiarity with tools like Google Analytics, Fullstory, Heap, or similar platforms
• Experience in A/B testing and using data to inform and optimize copy
• Strong understanding of SEO principles and their impact on conversion
• Excellent project management and organizational skills, with the ability to manage multiple projects and meet deadlines
• Collaborative mindset with experience working closely with marketing, sales, and content teams to ensure unified messaging
• Strong attention to detail and ability to write clear, concise, and compelling copy for a variety of audiences

Responsibilities

• Create and optimize high-conversion copy for digital campaigns, landing pages, email marketing, and other customer touchpoints
• Develop cohesive messaging strategies for integrated marketing campaigns that drive lead generation and sales
• Collaborate with internal teams (marketing, design, sales) to ensure copy is aligned with brand messaging and contributes to business goals
• Leverage data and A/B testing to continually refine and optimize copy for better performance and higher conversion rates
• Ensure consistent brand voice and tone across all platforms, while tailoring content for different audiences and stages of the buyer journey

Benefits

• Multiple health/dental coverage options
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks
• 12 company holidays + 2 floating holidays
• Parental leave- birthing parent (12 weeks paid) non-birthing (4 weeks)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly
• Business expense stipend- $125 quarterly
• Mac laptop + new hire equipment stipend
• Monthly catered lunches
• Fully stocked kitchen with tons of drinks & snacks
• Remote working friendly since 2012 #LI-REMOTE