Senior Associate, Content and Copywriting

Summary

Join Housecall Pro as a Senior Associate, Content and Copywriting, where you will craft compelling communications that resonate with our audience across the customer journey. You will collaborate with marketing and other teams to create content for various channels, ensuring alignment with our brand voice and marketing strategies. This role requires strong writing skills, attention to detail, and the ability to conduct research and interviews. You will work closely with design teams and stakeholders to develop content that meets business objectives. Housecall Pro offers a generous benefits program, including health insurance, paid time off, and equity in a rapidly growing startup. We are passionate about improving the lives of our service professionals and offer a supportive and collaborative work environment.

Requirements

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field; or equivalent experience
• 2+ years of experience in copywriting or content creation, with a strong portfolio of work (B2B SaaS or service-based business preferred but not required)

Responsibilities

• Write clear, engaging, and converting content for all audience touch points across the marketing funnel, including web, video, email, social media, and print
• Collaborate with the content, design teams, and other stakeholders to develop content that aligns with brand guidelines and business objectives
• Edit and proofread copy to ensure it is Pro-focused, free of errors, and meeting the highest quality standards
• Conduct research and interviews to reinforce our positioning and ensure the relevance of content, including quantitative and qualitative measures that help shape decisions about content direction
• Maintain consistency in brand voice and tone across all materials
• Collaborate to develop creative ideas and strategies for campaigns
• Stay up to date on SEO and other content and channel content best practices
• Use data to inform and iterate on content, optimizing for engagement, click-through rates, and conversions

Preferred Qualifications

• Ability to understand pain points and write audience-focused, benefit-driven copy that balances functionality with emotional engagement
• Expertise in adapting tone and style for different formats and funnel stages
• Familiarity with SEO principles, storytelling, and content optimization techniques
• Exceptional attention to detail and word economy—with a focus on clear, concise, and compelling narratives
• Strong at leveraging data / research to define and tweak content approach
• Ability to work independently and manage multiple projects simultaneously
• Proficiency in Google Suite, ChatGPT, Grammarly, and project management tools such as Jira and Asana
• Critical thinking, problem-solving, and initiative
• Figma and Miro experience a plus

Benefits

• Health care insurance (medical, dental, vision, disability)
• Employee assistance program
• 401(K)
• Flexible time off
• Paid parental leave
• Tech reimbursement
• Other company benefits
• Equity in a rapidly growing startup