Senior Copywriter

Summary

Join Hungryroot, an AI-powered food and wellness company, as a Sr. Copywriter to lead and evolve our verbal identity across all brand touchpoints. Collaborate with various teams to ensure cohesive and impactful messaging. As the sole full-time copywriter, you will execute and evolve the Hungryroot brand voice across all channels, crafting copy that meets brand and performance goals. You will work on various projects, from emails and social media to packaging and product descriptions. You will also maintain copy guidelines and integrate AI processes into your workflow. This role reports to the Creative Director and offers a remote-first work environment.

Responsibilities

• Guide and implement the Hungryroot brand voice across all channels, setting the bar for engaging, relatable copy that delivers on larger strategies and goals
• Push the brand voice forward, trying new approaches and bringing new ideas or executions to the table
• Partner with Creative, Marketing, Sourcing, Culinary, Sales, and Product teams to bring stories to life that reflect our brand values
• Craft copy across emails, notifications, packaging, product and recipe descriptions, organic social, direct mail, and digital product
• Provide guidance for paid social, paid media (podcasts, influencers, TV), CX responses and FAQs, and manage the recipe guidelines
• Edit vendor copy for packaging to meet FDA and USDA guidelines
• Maintain our copy guidelines — we view our brand as a living thing more than a set of static rules
• Proactively find and make improvements to existing copy templates and recurring projects
• Continually integrate AI processes into your workflow — brainstorming, simplifying formatting tasks, etc — so you can spend your time on the most impactful work

Benefits

• Remote-first: work from home, work from our NYC office, work from anywhere in the U.S. - you decide!
• Equity
• Unlimited vacation policy
• Universal paid parental leave
• Monthly Hungryroot credit for delicious, healthy groceries
• Comprehensive health, vision, dental, and life insurance
• Wellbeing benefits including One Medical, Spring Health, LiveHealth, Rightway care concierge, and more
• 401k with match
• A work from home stipend to support your initial home-office setup