Senior Data Analyst, Channel Science

Summary

Join Known, a leading marketing company, as a Senior Data Analyst of Media Channels. You will leverage advanced analytics and machine learning to optimize advertising campaigns. Collaborate with media strategists and data scientists to develop measurement strategies and experimentation plans. Ensure media allocations are scientifically sound and communicate campaign performance to clients. This role requires strong analytical skills, experience with Python and SQL, and excellent communication abilities. Known offers a hybrid work environment, competitive compensation, and a range of benefits.

Requirements

• A degree from a well-regarded college or university. STEM degrees are preferred
• 2+ years of hands-on experience doing quantitative analysis, modeling, optimization and/or statistics. Experience utilizing Python (or similar language) and SQL
• 1+ years of experience directly communicating with senior stakeholders, managing relationships, and presenting decks to a variety of audiences, all on technical subjects related to the analytics, science, and application of data
• A desire to work on advertising challenges that require flexibility in approach -- everything from data strategy, on-the-fly analytics, statistics, machine learning, and algorithms
• An ability to strategically translate business challenges into quantitative problems, and solve them by whatever means necessary, which may not always be strict machine learning
• A willingness to learn foundational knowledge and skills rapidly
• A commitment to managing the quality & accuracy of analytics, ensuring high standards with your and others’ work

Responsibilities

• Understand the client’s overall business objectives and translate them into a campaign and measurement strategy, as well as deep dive analyses into performance
• Own analytics and optimization for our media campaigns
• Build stories and slides for client reports
• Oversee the performance of media campaigns and amaze our clients, both by meeting their targets and creating insightful narratives through bespoke reporting
• Assist with and audit media plans and strategies the team is actively working on
• Frame analyses, stories, and slides for client media plans and performance reports
• Communicate to clients how modern techniques (e.g., ML models, optimization algorithms, and automation) can be used to optimize business and media KPIs
• Productionalize workflows and contribute your code to our Known repos

Preferred Qualifications

• Experience in advertising or advertising technology is a plus
• Experience multi-tasking in a fast-paced environment is a plus

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave